Home » Social Media Growth Intelligence System™ — 2026 Edition
Social Media Growth Intelligence System
Social Media Growth Intelligence System

Social Media Growth Intelligence System™ — 2026 Edition

$199.00 USD
31
Sheets
286
Formulas
21
KPIs
6
Files

An operating system for B2B social — paid and organic together, in one place.

Track performance across LinkedIn, Meta, X and Google Ads. See one Health Score for the whole program. Know when to scale a winner and when to pause a leak — before the monthly review, not after.

Audience

Who this is for

B2B marketing teams running $5K–$50K/month across paid and organic social, who need one view of the whole program instead of four tabs and a Slack thread.

B2B SaaS, $1M–$50M ARR
$5K–$50K/month on social
Marketing Managers & Directors
Founders and CMOs
Multi-platform programs
Agencies running B2B SaaS accounts
The problem

Spend goes up. Clarity doesn't.

ROAS sits in one tab. CAC sits in another. Organic numbers come from a third place. When something dips, nobody can say whether to pause, pivot, or push more budget — because no one has the whole picture in front of them.

  • No blended view across paid and organic in one place
  • No single score for how the program is actually doing
  • No clear line for when to scale a winner or stop a leak
  • No board-ready report until someone spends a Sunday on it
  • No content calendar tied to what's actually working
What's included

What you get

Six files. The Excel system runs the day-to-day. The PDF guide sets the strategy. The deck handles the board review. The calendar plans the next twelve months.

01
Intelligence system (Excel)
Executive dashboard with Health Score (0–100)
Paid social tracking — ROAS and CAC by channel
Organic growth tracking across platforms
Blended performance benchmarks
Decision triggers with threshold alerts
Pre-filled example + blank template
02
Strategy playbook (PDF)
2026 framework for paid and organic together
KPI priorities by business stage
Budget allocation method
Review cadence — weekly, monthly, quarterly
Decision logic — when to scale, when to pause
03
Board reporting deck (PPT)
13-slide executive deck
Performance summary with Health Score
Channel allocation and trend slides
Risk signals and focus areas
Ready to present — no redesign needed
04
Reference & planning suite
Executive reference sheet — KPIs and triggers, one page
Annual content calendar (Excel)
12-month planning and campaign tracking
Setup: 30–60 minutes
Zero formula errors — checked sheet by sheet
The framework

The Health Score

One number from zero to one hundred. It rolls up five dimensions of performance, each weighted, so leadership can read the whole program at a glance.

78
Sample Score
Each dimension is scored on its own and weighted into the final number. The score sits at the top of the dashboard and on slide one of the board deck. When it moves, the system shows you which dimension moved it.
30%
Paid Efficiency
25%
Conversion
20%
Organic Growth
15%
Engagement
10%
Consistency
80–100
Scale
60–79
Optimise
Below 60
Investigate
Decision logic

Triggers built into the sheet

A handful of rules tied to thresholds you care about. When the number crosses the line, the next step is already written down.

ROAS < 1.5×
Two weeks in a row
Pause lowest performer, move budget
CPL > benchmark
By 50% or more
Test new hooks, check landing page CVR
Content Score ≥ 80
On LinkedIn
Repurpose and put paid behind it
CTR > 2%
On LinkedIn
Scale budget by 25%
Fit check

Is this for you?

Good fit
  • B2B SaaS, $1M–$50M ARR
  • $5K–$50K/month on paid and organic social
  • Marketing managers running multi-platform programs
  • Founders and CMOs who present social to the board
  • Agencies running B2B SaaS social accounts
Not a fit
  • B2C or ecommerce — KPIs are different
  • Under $2K/month on social
  • Looking for a live API dashboard
  • Single-platform programs with little complexity
Outcomes

What you walk away with

01
One number for the whole program
21 KPIs rolled up into a Health Score the CEO can read in three seconds.
02
Actions already written down
Triggers tell the team what to do when a metric crosses a line — no debate, no Slack thread.
03
Board deck in 30 minutes
The 13-slide PPT pulls from the dashboard. Open, refresh, present.
Questions

Frequently asked

Which platforms does it cover?
LinkedIn, Meta, X, and Google paid social. Organic tracking for LinkedIn and content programs. 21 KPIs across paid efficiency, conversion, organic growth, engagement, and consistency. You enter the numbers from your platforms once a week — the sheet does the rest.
How long does setup take?
30 to 60 minutes. The example file shows where every number goes. Replace it with your own figures, set your benchmark thresholds, and the Health Score and triggers come alive.
Does it work in Google Sheets?
Yes. Built in Excel, works in Sheets. A few array formulas need minor tweaks — the Quick Start Guide flags them.
How is this different from platform analytics?
Platform analytics show one channel at a time. This sits above all of them — blended ROAS, blended CAC, one Health Score, and triggers that work across the whole program. It runs the program. Platform analytics report on it.