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Every Insigra report answers the same four questions — what changed, why, does it matter, what next — whatever the function or cadence. Browse the formats below. All numbers are illustrative.

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The Weekly Marketing Performance Brief, complete, for an illustrative B2B business running Search, Meta and email.

Weekly Performance & Cross-Channel PulseWeek 32 · Aug 4–10, 2026 · vs Jul 28–Aug 3 · 6 sources
Qualified leads
318
+18.2%
Blended CPL
$39.15
−11.4%
Creative frequency
3.8
Watch
Weekly score
74/100
+6
What changed

Qualified leads rose 18.2% while blended CPL fell to $39.15.

Why

Exact-match Google Search terms converted at a higher rate. Meta reach was flat.

Does it matter

Yes. Meta frequency hit 3.8 — an early sign of creative fatigue.

Recommended action

Shift 10–15% of incremental budget from Meta into high-intent Google Search ad groups; refresh video hooks within 7 days.

Projection: +28 qualified leads at <$35 CPLIllustrative projection

Key finding

Exact-match Google Search drove this week's gain in qualified demand, while Meta frequency reached 3.8 — an early signal of creative fatigue.

What changed

Qualified leads rose 18.2% to 318. Blended cost per lead fell 11.4% to $39.15. Pipeline grew 9.6% to $248.5K. Weekly score moved from 68 to 74.

Why it changed

Non-brand exact-match Search terms gained share and converted at a higher rate. Meta delivered the same reach as last week but at a frequency of 3.8, up from 3.5, with prospecting CPL rising to $58.60.

Does it matter

Yes. Frequency above 3.5 for two consecutive weeks usually precedes rising CPL within two to three weeks. Prospecting is 13% of leads at 1.5× the blended CPL.

Recommended action

Shift 10–15% of incremental budget from Meta into high-intent Google Search ad groups; refresh video hooks within 7 days. Projection: +28 qualified leads at under $35 CPL. Illustrative projection.

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