Where is the business actually moving?
One page a week that answers it — what changed, why, whether it matters, and what to do — without opening a dashboard or waiting for someone to explain one.
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You have data. You don't have time.
The numbers exist. They're in Google Ads, Meta, Shopify, HubSpot, GA4 and a spreadsheet someone updates on Fridays. Reading them takes an hour you don't have, and even then they describe the week — they don't explain it.
Insigra reads every connected source, finds what changed, traces it to a cause, and tells you whether it matters. Five minutes on Monday, and you know where to look.
Every Monday.
The one thing
The key finding for the week — the change that explains the most, in one sentence.
The numbers behind it
Leads, cost per lead, pipeline, revenue: what moved and by how much.
What deserves attention
Early warnings — rising acquisition cost, creative fatigue, falling lead quality — before they reach revenue.
What to do
One recommended action, with an expected effect, so the decision is yours but the analysis isn't.
A founder's Monday.
Qualified leads rose 18.2% while blended CPL fell to $39.15.
Exact-match Google Search terms converted at a higher rate. Meta reach was flat.
Yes. Meta frequency hit 3.8 — an early sign of creative fatigue.
Shift 10–15% of incremental budget from Meta into high-intent Google Search ad groups; refresh video hooks within 7 days.
Know where the business is moving.
Connect your sources. The first brief arrives Monday.
