For founders & CEOs

Where is the business actually moving?

One page a week that answers it — what changed, why, whether it matters, and what to do — without opening a dashboard or waiting for someone to explain one.

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The problem

You have data. You don't have time.

The numbers exist. They're in Google Ads, Meta, Shopify, HubSpot, GA4 and a spreadsheet someone updates on Fridays. Reading them takes an hour you don't have, and even then they describe the week — they don't explain it.

Insigra reads every connected source, finds what changed, traces it to a cause, and tells you whether it matters. Five minutes on Monday, and you know where to look.

What you'll read

Every Monday.

The one thing

The key finding for the week — the change that explains the most, in one sentence.

The numbers behind it

Leads, cost per lead, pipeline, revenue: what moved and by how much.

What deserves attention

Early warnings — rising acquisition cost, creative fatigue, falling lead quality — before they reach revenue.

What to do

One recommended action, with an expected effect, so the decision is yours but the analysis isn't.

Example

A founder's Monday.

Weekly Brief · MarketingWeek 32 · Aug 4–10, 2026 · 6 sources
Qualified leads
318
+18.2%
Blended CPL
$39.15
−11.4%
Creative frequency
3.8
Watch
Weekly score
74/100
+6
What changed

Qualified leads rose 18.2% while blended CPL fell to $39.15.

Why

Exact-match Google Search terms converted at a higher rate. Meta reach was flat.

Does it matter

Yes. Meta frequency hit 3.8 — an early sign of creative fatigue.

Recommended action

Shift 10–15% of incremental budget from Meta into high-intent Google Search ad groups; refresh video hooks within 7 days.

Projection: +28 qualified leads at <$35 CPLIllustrative projection

Know where the business is moving.

Connect your sources. The first brief arrives Monday.