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Connect the systems your business already uses. Insigra explains what changed, why it matters, and what to do next — in one clear business brief.
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| Channel | Spend |
|---|---|
 Google Search | $12,480 |
 Meta Ads | $8,920 |
 Email & CRM | $4,310 |
Qualified leads rose 18.2% while blended CPL fell to $39.15.
Exact-match Google Search terms converted at a higher rate. Meta reach was flat.
Yes. Meta frequency hit 3.8 — an early sign of creative fatigue.
Shift 10–15% of incremental budget from Meta into high-intent Google Search ad groups; refresh video hooks within 7 days.
Most tools show you the numbers. Insigra explains them.
Qualified leads are up 18% at a lower cost. One channel is starting to fatigue.
318 qualified leads this week, up 18.2%. Blended CPL fell 11.4% to $39.15.
Exact-match Google Search ad groups drove the gain. Meta delivered the same reach at a higher frequency.
Yes. Meta frequency at 3.8 usually precedes rising CPL within 2–3 weeks.
Move 10–15% of incremental budget into Google Search. Refresh Meta video hooks within 7 days.
From data to a business brief.
Every Monday. Every connected channel. One brief with the finding, whether it matters, and the action to take.
Read a sample briefExact-match Google Search drove this week's gain in qualified demand, while Meta frequency reached 3.8 — an early signal of creative fatigue.
Shift 10–15% of incremental budget from Meta into high-intent Google Search ad groups; refresh video hooks within 7 days.
Four questions. One clear business brief.
What happened?
Why did it happen?
Does it matter?
What should I do next?
Every channel. One view. One recommendation.
- Google Search60%
- Meta Ads32%
- Email & CRM8%
| Campaign | Leads | CPL |
|---|---|---|
| Search · Brand exact | 104 | $27.40 |
| Search · Non-brand exact | 88 | $33.10 |
| Meta · Retargeting | 61 | $41.80 |
| Meta · Prospecting video | 42 | $58.60 |
| Email · Nurture | 23 | $18.70 |
Above 3.5 for two consecutive weeks. Refresh creative before CPL rises.
Search impression share +4 pts. Meta prospecting CPL rose to $58.60.
Non-brand exact terms gained share. Meta video creative is 5 weeks old.
Yes. Prospecting is 13% of leads at 1.5× the blended CPL.
Hold Meta prospecting flat. Move the next $1,500 into non-brand exact Search. Launch two new video hooks by Aug 17.
Connect the systems your business already runs on.
Insigra connects with the tools your business already uses, so your analysis starts with the data you already have.
Your data stays under your control.
Read-only analytical access. You stay in control of every connection.
How we handle dataOAuth 2.0 connections
Each source is authorized through the provider's own login. Revoke it there at any time.
Zero password storage
Insigra never sees or stores a password for any connected system.
Controlled data access
Read-only scopes. Insigra reads performance data; it cannot change a campaign or a record.
Clear data-handling policies
What is read, how long it is kept, and how to remove it — written plainly.
Stop interpreting dashboards. Start making decisions.
Connect your business data and let Insigra explain what matters.