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StripeEvery part of the weekly brief, explained.
Insigra is deliberately small. It does a few things well: connect, analyze, explain, recommend.
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What Insigra looks at.
What changed
Week-over-week movement in leads, cost per lead, pipeline, revenue and the metrics beneath them. Changes large enough to matter are surfaced; noise is not.
Why it changed
Each change is traced through channels, campaigns, creatives and landing pages to its cause — for example, exact-match Search terms converting at a higher rate.
Does it matter
Some changes are seasonal or self-correcting. Insigra separates those from the ones that predict next month's numbers, like creative frequency crossing 3.5.
Recommended action
A specific action with an expected effect: shift 10–15% of budget, refresh video hooks within 7 days. Labelled as an illustrative projection until it's measured.
Campaign performance
Every campaign ranked by cost per lead with a lead-quality indicator, so the cheapest lead and the best lead are not confused.
Budget vs target
Spend by channel against the allocation you set, with under- and over-investment flagged.
How the brief reaches you.
Every Monday
The brief covers the previous full week and lands before the week's first meeting. Automated reporting.
One page
Key finding, four questions, recommended action, projection. Charts where a chart says it faster than a sentence.
Plain language
No jargon, no acronyms without definitions. Every metric used is defined in the KPI glossary.
What it runs on.
350+ connectors
Advertising, analytics, ecommerce, CRM, email, payments and databases. See the list.
Read-only OAuth
Each source is authorized through the provider's own login with read-only scopes. Revoke it there at any time. Security & data.
Daily sync
Connected sources refresh daily. The brief is built on the full week, not a snapshot.
Stop interpreting dashboards. Start making decisions.
Connect your business data and let Insigra explain what matters.