Google Analytics 4
Search Console
Shopify
HubSpot
StripeMarketing analytics that ends in a decision.
Campaigns, channels, cost per lead, lead quality, creative fatigue and budget allocation — analyzed every week and written up as one recommended action.
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Six things the analyst watches.
Campaign performance
Every campaign ranked by cost per lead, with lead quality alongside so the cheapest lead and the best lead aren't confused.
Channel contribution
Which channels drove this week's leads and revenue, and how that mix changed.
Cost per lead
Blended and by channel, week over week, with the cause of any move traced to a campaign or creative.
Lead quality
Lead-to-opportunity rate by source, so budget follows the leads that become pipeline.
Creative fatigue
Meta and TikTok frequency tracked weekly; a warning when it crosses the level that historically precedes rising CPL.
Budget allocation
Spend by channel against the target you set, with under- and over-investment called out.
What it connects to.
Google Ads, Meta Ads, TikTok Ads, Google Analytics 4, Search Console, HubSpot, Shopify and more. All connectors.
One brief, every Monday.
Qualified leads rose 18.2% while blended CPL fell to $39.15.
Exact-match Google Search terms converted at a higher rate. Meta reach was flat.
Yes. Meta frequency hit 3.8 — an early sign of creative fatigue.
Shift 10–15% of incremental budget from Meta into high-intent Google Search ad groups; refresh video hooks within 7 days.
Stop interpreting dashboards. Start making decisions.
Connect your business data and let Insigra explain what matters.