Most content planners hand you empty rows. This one is already done — six months of real estate content planned, every caption written, and a live dashboard that shows which posts actually produced enquiries, appraisals, and listings.
The Real Estate Social Media System is a complete social operating system for agents and agencies, built entirely in Excel. June is a fully worked month with real results logged; July through December are planned post by post around how an agency actually sells — a launch-to-auction campaign, a six-listing launch weekend, an auction-focused month. Use the content exactly as written, or clear any month and make it your own. One-time purchase, no subscriptions.
Who Uses This System
Built for the people responsible for an agency's social presence — where posts are expected to produce appraisals and listings, not just likes.
Real Estate AgentsAgencies & Boutique OfficesListing AgentsProperty Marketing TeamsIndependent RealtorsSocial Media Managers
Why a Calendar Alone Doesn't Sell Listings
A blank planner moves the work onto you and stops at "posted." The gap is everything between a post going out and a listing being won:
—Empty planners leave you writing captions from scratch every single week
—A schedule tells you what to post — never what actually worked
—Reach and likes never connect to enquiries, appraisals, or listings
—Without a funnel, you can't prove social is paying for itself
What You Receive
Two Excel files and a PDF guide — a fully worked example so you can see the system in action, plus a blank version with every formula live. One-time purchase.
1Example Workbook (.xlsx)23 sheets · worked June
→Content System — 10 real estate pillars with a recommended mix
→Benchmarks — real estate engagement and cadence norms, sourced
→Seven monthly calendars — June worked, July–December planned
→307 ready-to-post captions — written and organised by pillar
→Caption Bank & Hashtag Library — reusable sets by post type
→Analytics Tracker — engagement rate calculated automatically
→Lead & Sales Funnel — reach to clicks to enquiries to listings won
→Dashboard — KPIs, benchmark status, funnel, four action signals
→Owner, status, approval and link columns for teams
→Competitor Tracker & Monthly Review that ends in decisions
2Blank Workbook (.xlsx)
The same framework, empty, with every formula live and ready for your business. Set your pillars, platforms and CTAs once on the list sheet and every dropdown updates.
3Quick Start Guide (.pdf)
Up and running in about ten minutes — what each sheet does, the monthly routine, and how to make the system your own.
Is This Right For You?
This System Is For
✓Agents and agencies running their own social media
✓Anyone who wants the captions and calendar done for them
✓Teams that need posts tied to enquiries, appraisals and listings
✓Solo agents and multi-agent offices alike
✓Marketers managing social for real estate clients
Not Suitable For
×Businesses outside real estate wanting a generic planner
×Anyone expecting auto-scheduling or auto-posting — this plans and measures; you post
×Teams looking for a CRM or lead-management database
×Users who can't open Microsoft Excel or Google Sheets
What This Enables
Six Months, Already Planned
June through December mapped post by post around real agency campaigns — launch to auction, listing weekends, and more.
307 Captions Written
Post as written or edit to your market. No more starting at a blank caption box every week.
Engagement, Calculated for You
Log a post in the Analytics Tracker and its engagement rate is computed automatically, on the same basis as the benchmarks.
A Funnel to Listings Won
Reach to clicks to enquiries to appraisals to listings, with cost per enquiry, appraisal and listing — the part a calendar never shows.
Benchmark Reality Check
Your rate against real estate norms per platform, so you know which channel to feed and which to fix.
Decisions, Not Just Numbers
Four action signals and a Monthly Review that closes each month with a decision about the next one.
Frequently Asked
What version of Excel is required?+
Excel 2016 or newer, on Windows or Mac. No macros and no add-ins.
Does it work in Google Sheets?+
Yes. Upload the file to Google Drive and open it with Sheets — the formulas and dropdowns carry across.
How many captions are included?+
307 unique captions across the seven monthly calendars, plus a Caption Bank organised by content pillar for reuse.
The example is Australian — will it work for my market?+
The framework is universal. Swap suburbs, local occasions and spelling and it reads as your market. The structure, pillars and measurement apply anywhere.
Can my team use it, and what's the licence?+
Yes — owner, status, approval and link columns are built in for teams, and solo users can simply ignore them. The licence is single-business: edit anything and share inside your agency. Please don't resell or redistribute the files. Questions before buying? Email hello@insigrareports.com.
