Home » Dealership Social Media System™ 2026 — 6-Month Planner, 260+ Posts and Lead-Tracking Excel
Dealership Social Media System 2026 — Insigra Reports Excel cover
Dealership Social Media System 2026 — Insigra Reports Excel cover

Dealership Social Media System™ 2026 — 6-Month Planner, 260+ Posts and Lead-Tracking Excel

$79.00 USD
22
Tabs
260+
Planned Posts
7
Monthly Calendars
0
Subscriptions Required

Most "social media planners" hand you empty cells and wish you luck. This is a complete, dealer-specific operating system in one spreadsheet — six months of content planned, real automotive benchmarks built in, and a funnel that ties your posts to test drives and units sold.

Built in Excel and compatible with Google Sheets, the Dealership Social Media System gives you a fully worked Toyota-dealer example with every tab filled, plus a blank version for your rooftop. June is worked with real results logged; July through December are planned post by post. Swap in your models, festivals and offers and start posting with a plan. One-time purchase, no subscriptions, no agency retainer.

Designed For

Who Uses This System

Built for the people accountable for a dealership's social presence — where posts are expected to fill the showroom and move units, not just collect likes.

Dealer PrincipalsMarketing ManagersIn-house Social LeadsSingle-rooftop DealersDealer GroupsAutomotive Marketers
The Problem

Why a Calendar Alone Doesn't Sell Cars

A blank planner moves the work onto you and stops at "posted." The gap is everything between a post going out and a unit being driven off the floor:

—Empty planners leave you inventing posts every week with no system behind them
—A schedule shows what to post — never what actually drove showroom traffic
—Reach and likes never connect to leads, test drives, or units sold
—Without a funnel you can't prove social pays — and units, not likes, pay salaries
Complete System

What You Receive

Two Excel files and a PDF guide — a fully worked Toyota-dealer example so you can see the system in action, plus a blank version with every formula live. One-time purchase.

1Example Workbook (.xlsx)22 tabs · Toyota dealer, worked June
→Content System — 10 dealer pillars with a recommended mix
→Benchmarks — automotive engagement and posting norms, sourced
→Seven monthly calendars — June worked, July–December planned
→260+ planned posts across Instagram, Facebook, TikTok, YouTube, LinkedIn
→Occasions & Hooks — festival and seasonal moments worth posting around
→Analytics Tracker — engagement rate calculated automatically
→Lead & Sales Funnel — reach to clicks to leads to test drives to units
→Dashboard — KPIs, benchmark status, and the funnel, all live
→Owner, asset, approval and link columns for teams
→Caption Bank, Hashtag Library, Competitor Tracker & Monthly Review
2Blank Workbook (.xlsx)

The same system, empty, with every formula live and ready for your dealership. Type your follower counts on the Dashboard and the benchmark comparison switches on; fill the calendar from the dropdowns and the tracker, funnel and KPIs update on their own.

3Quick Start Guide (.pdf)

An 8-page guide that gets your first month live in under an hour — the 60-minute setup, what each tab does, how to read the benchmark honestly, and a simple weekly rhythm.

Qualification

Is This Right For You?

This System Is For
✓Single-rooftop and group dealers running their own social media
✓Teams who want six months of dealer content planned for them
✓Anyone tying posts to leads, test drives and units sold
✓In-house leads who want a professional system without an agency retainer
✓Marketers managing social for one or more dealerships
Not Suitable For
×Businesses outside automotive wanting a generic planner
×Anyone expecting auto-scheduling or auto-posting — this plans and measures; you post
×Dealers looking for a CRM or DMS replacement
×Anyone expecting a guarantee a post will "go viral"
Outcomes

What This Enables

Six Months, Already Planned
260+ posts across five platforms, occasion-aware and ready to copy. You start from a plan, never a blank page.
A Funnel to Units Sold
Reach to clicks to leads to test drives to units, with cost per lead and per unit — the part a calendar never shows.
Real Automotive Benchmarks
Your rate against automotive medians per platform (sourced from RivalIQ), so you know what "good" looks like for a dealer.
Engagement, Calculated for You
Log a post in the Analytics Tracker and its engagement rate is computed automatically, on the same basis as the benchmark.
Occasion-Aware Content
Festival and seasonal moments are mapped to the calendar with the angle that works — the posts that reliably spike reach.
Decisions, Not Just Numbers
The Dashboard signals and Monthly Review close each month with a decision about what to do more of next.
Common Questions

Frequently Asked

What do I need to run it — Excel or Google Sheets?+
Either. It's built for Microsoft Excel 2016 or newer, and the dropdowns, colour-coding and formulas all work in Google Sheets too. No add-ons, no macros, no subscriptions.
How many posts are included?+
260+ planned posts across seven monthly calendars (June–December), plus a Caption Bank and Hashtag Library organised by content pillar for reuse.
The example is a Singapore Toyota dealer — will it work for my market and brand?+
Yes. The structure is universal — swap the models, festivals (Occasions & Hooks) and place names for your own and it reads as your dealership, whatever the brand or country.
Is this affiliated with Toyota or any manufacturer?+
No. Toyota and other brand names appear in the example for illustration only. This product is independent and is not affiliated with, endorsed by, or sponsored by any vehicle manufacturer.
Can my team use it, and what's the licence?+
Yes — owner, asset, approval and link columns are built in for teams, and solo users can ignore them. The licence is single-business: edit anything and use the outputs in your own work. Please don't resell, share or redistribute the files. Questions before buying? Email hello@insigrareports.com.