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Website & Revenue Performance Dashboard
Website & Revenue Performance Dashboard

Insigra™ Website & Revenue Performance Control Dashboard 2026

$99.00 USD
B2B Website Analytics & Revenue · 2026 Edition

Insigra™ Website & Revenue Performance
Control Dashboard 2026

Connect traffic, conversion, and revenue performance in a single Excel control layer — built for B2B teams that need to answer "is the website actually working" with a number, not a deck.

15
Analytical Sheets
938
Verified Formulas
6
Board-Ready Dashboards
10-pg
Executive companion guide

Your website is a P&L — most teams report it like an analytics dump. Sessions and bounce rate tell you what happened. Revenue and contribution tell you what mattered.

This system runs your GA4 traffic, channel spend, and conversion data through a single Excel control layer — so the CMO, the CFO, and the founder finally look at the same number.

Designed For

Who Uses This System

For B2B teams managing meaningful digital spend who need to connect every website-side decision back to CAC, ROAS, and revenue — and report it credibly to boards and investors.

B2B SaaS Founders ($1M–$50M ARR)
CMOs & VPs of Marketing
Growth & Performance Marketing Leads
Revenue Operations Teams
B2B Marketing & Performance Agencies
Digital Heads Reporting to Boards
The Problem

Why Website Reporting Stops at Sessions

Most teams report sessions, users, and bounce rate. None of those tell you whether the website made money this month — or which channel, page, or funnel stage took it away. The dashboard sits next to the spend, but never explains it.

  • No view connecting traffic to revenue contribution by channel
  • No CAC, LTV, or payback model tied to actual marketing spend
  • No funnel diagnosis showing which stage is leaking revenue
  • No campaign-level ROAS check against portfolio benchmarks
  • No board-ready executive layer the CFO can read in three minutes
System Architecture

How the System Works

Four layers, in sequence. Raw exports go in. Decision intelligence comes out.

Step 1
Data Input
Step 2
KPI Engine
Step 3
Performance Dashboards
Step 4
Decision Intelligence
Complete System

What You Receive

Fifteen connected sheets across input, engine, dashboard, and modelling layers — plus a 10-page PDF executive companion guide. Built to consulting-grade standard.

01
Data Input System
Start Here onboarding sheet with 5-step setup
GA4 raw data paste layer (sessions, users, conversions, revenue)
Channel performance input (spend, conversions, ROAS source)
Campaign input layer (Google Ads, Meta, by campaign)
White-cell input discipline — no formula contamination
02
KPI Engine & Aggregation
Auto-monthly aggregation across all input layers
KPI engine — single source of truth for every metric
Channel ranking logic by ROAS and CAC
MoM growth, 3-month rolling averages, benchmark deltas
CAC, CPA, ROAS, conversion rate, engagement time
03
Executive Performance Dashboards
1-page Executive Performance Summary — board-ready
Executive Overview with KPI cards, trend charts, benchmarks
Primary indicators: revenue, conv rate, ROAS, CAC, spend, sessions
Channel efficiency ranking, funnel health, unit economics health
04
Channel, Funnel & Campaign Performance
Traffic Source Performance — channel efficiency ranking, ROAS, CAC
Funnel Performance — stage conversion, drop-off, revenue lost
Paid Campaign Performance — campaign-level ROAS, CPA flags
SEO & Landing Pages — URL-level bounce, conversion, revenue
05
Unit Economics & Decision Intelligence
Unit economics: LTV, CAC, payback period, LTV:CAC ratio
Scenario simulation across price, churn, and channel mix
Auto-generated insights — best channel, worst channel, biggest leak
Executive Action Priority Matrix — top 3 monthly decisions
Board Decision Matrix with revenue impact and effort scoring
06
Executive Companion Guide (PDF)
10-page Website Performance & ROI Optimization Guide
CAC, CPA & ROAS — definitions and decision logic
Channel profitability, funnel diagnosis, CAC reduction
CRO priorities, traffic quality, marketing budget framework
B2B SaaS benchmarks and executive reporting best practices
Delivery Format

Format & Licence

Excel Analytical Workbook
PDF Executive Companion Guide
Filled Example + Blank Template
Single-Organisation Licence
Instant Download
One-Time Purchase
Qualification

Is This Right For You?

This System Is For
  • B2B SaaS companies measuring website-driven revenue
  • CMOs presenting marketing performance to boards or investors
  • Agencies running monthly client performance reviews
  • Growth teams managing $5K–$100K+ monthly digital spend
  • Founders who want "is the website working" answered with numbers
Not Suitable For
  • E-commerce or D2C — different funnel model and KPIs
  • Teams that don't track conversion or revenue server-side
  • Businesses spending under $2K/month on marketing
  • Companies looking for a live API-connected dashboard
Outcomes

What This Enables

01
Traffic Connected to Revenue
Every channel scored on its contribution to revenue, not sessions. The CFO sees the same number the marketing team sees.
02
Funnel Diagnosis with a Number
Stage-by-stage drop-off with the revenue value of each leak. Fixing the right stage becomes a quantitative decision.
03
Auto-Generated Decision Intelligence
Best channel, worst channel, biggest leak, top three priorities — the panel writes the board narrative for you.
Common Questions

Frequently Asked

What's in the download?
Two Excel files — a filled example workbook with realistic B2B SaaS data (15 sheets, 938 formulas) and a blank master template. Plus the 10-page Insigra Website Performance & ROI Optimization Guide as a PDF. Fully editable under a single-organisation commercial licence.
How long does setup take?
30 to 60 minutes once you have your GA4 export, channel performance data, and campaign data ready. The Start Here sheet walks through five steps. Only white cells take input — grey and blue cells calculate automatically.
Does this connect to GA4 or my ad accounts directly?
No. This is a control layer, not an API integration. You paste raw exports from GA4, Google Ads, and Meta — the engine aggregates and calculates. By design: no subscription, no broken connectors, no per-seat pricing.
Is this suitable for B2B SaaS specifically?
Yes — built for it. The unit economics module models LTV, CAC, and payback the way SaaS reviews them. The benchmark layer references B2B SaaS conversion rates by stage. The example data set is a SaaS company (FlowSync CRM).