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Marketing Control Systems

Insigra · Business Intelligence

Run marketing like a function you can measure.

Insigra builds the control systems marketing leaders use to plan, track, and report performance — built to a consulting standard, delivered in Excel, ready to use the day you buy them.

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Most marketing leaders are judged on numbers they cannot easily evidence.

Budgets are approved on instinct. Performance is reconstructed at quarter-end from scattered files. When the CEO asks what the spend returned, the answer takes a week to assemble.

Insigra closes that gap. Each system below is a structured operating model — the planning, tracking, and reporting layer a marketing function needs to defend its results with evidence rather than narrative.

01

The marketing control systems

Four systems for the marketing leader accountable to a CEO or board. Start with a single dashboard or run the full operating model — each is self-contained, with an example file and a written guide.

Website and Revenue Performance Control Dashboard 2026
$99View system →
Social Media Growth Intelligence System 2026
$199View system →
CMO Marketing Control System 2026
$249View system →
B2B Marketing Strategy and Revenue Operating System 2026
$399View system →
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Before you buy

Who are these systems for?+
Marketing leaders — CMOs, VPs and Heads of Marketing — who are accountable for marketing performance and need a structured way to plan it, track it, and report it upward.
What do I receive, and how soon?+
A digital download available immediately after purchase. Each system includes the working Excel file, a filled example, and a written user guide. Several also include supporting formats such as PowerPoint.
Do I need special software or training?+
No. The systems run in standard Excel and are designed to be followed without training. The included guide and worked example walk through the model step by step.
How is this different from a free template?+
A free template gives you a blank grid. An Insigra system gives you a complete operating model — the structure, the logic, and a worked example showing how a marketing function should plan and report. It is the difference between a spreadsheet and a method.

Bring structure to the marketing function you run.

Start with one system. Build the rest as you need them.

See the systems
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