{"product_id":"social-media-growth-intelligence-system-2026","title":"Social Media Growth Intelligence System™ — 2026 Edition","description":"\u003cstyle\u003e.pd-wrap, .pd-wrap * { box-sizing: border-box; margin: 0; padding: 0; }.pd-wrap { font-family: 'Inter', sans-serif; color: #0e1318; max-width: 100%; font-size: 17px; line-height: 1.75;}\/* STATS — 4 cols *\/.pd-stats { background: #1e3a8a; padding: 48px 32px; display: grid; grid-template-columns: repeat(4, 1fr); align-items: center; margin-bottom: 64px;}.pd-stat { text-align: center; padding: 4px 8px;}.pd-stat + .pd-stat { border-left: 1px solid rgba(255,255,255,0.18); }.pd-stat-n { font-family: 'IBM Plex Sans', sans-serif; font-size: 52px; font-weight: 700; color: #ffffff; line-height: 1; margin-bottom: 14px; letter-spacing: -0.03em;}.pd-stat-l { font-size: 11px; color: rgba(255,255,255,0.72); text-transform: uppercase; letter-spacing: 0.16em; font-weight: 600;}\/* SECTIONS *\/.pd-sec { margin-bottom: 64px; }.pd-ey { font-family: 'Inter', sans-serif; font-size: 12px; letter-spacing: 0.22em; text-transform: uppercase; color: #475569; font-weight: 600; margin-bottom: 16px; display: block;}.pd-h2 { font-family: 'IBM Plex Sans', sans-serif; font-size: 30px; font-weight: 700; color: #0e1318; margin-bottom: 18px; letter-spacing: -0.02em; line-height: 1.2;}.pd-body { font-size: 17px; color: #475569; line-height: 1.75;}.pd-divider { border: none; border-top: 1px solid #e5e7eb; margin: 56px 0;}\/* POSITIONING *\/.pd-position { background: #f8fafc; padding: 44px 40px; margin-bottom: 64px;}.pd-position p { font-family: 'IBM Plex Sans', sans-serif; font-size: 22px; font-weight: 600; color: #0e1318; line-height: 1.5; margin-bottom: 16px; letter-spacing: -0.015em;}.pd-position p:last-child { margin-bottom: 0; }.pd-position-sub { font-family: 'Inter', sans-serif !important; font-size: 16px !important; font-weight: 400 !important; color: #475569 !important; line-height: 1.75 !important; letter-spacing: 0 !important;}.pd-position em { font-style: normal; color: #1e3a8a;}\/* PERSONAS *\/.pd-personas { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: 28px; border-top: 1px solid #e5e7eb; border-left: 1px solid #e5e7eb;}.pd-persona { padding: 20px 22px; font-size: 15px; font-weight: 500; color: #0e1318; border-right: 1px solid #e5e7eb; border-bottom: 1px solid #e5e7eb; line-height: 1.4;}\/* PROBLEM *\/.pd-problem { background: #f8fafc; padding: 36px 40px; margin-top: 28px;}.pd-problem-lead { font-size: 17px; color: #475569; line-height: 1.75; margin-bottom: 26px;}.pd-plist { list-style: none; border-top: 1px solid #e5e7eb;}.pd-plist li { font-size: 16px; color: #0e1318; line-height: 1.55; padding: 14px 0; border-bottom: 1px solid #e5e7eb; font-weight: 500;}\/* MODULES *\/.pd-modules { display: grid; grid-template-columns: repeat(2, 1fr); margin-top: 28px; border-top: 1px solid #e5e7eb; border-left: 1px solid #e5e7eb;}.pd-module { border-right: 1px solid #e5e7eb; border-bottom: 1px solid #e5e7eb; background: #ffffff;}.pd-module-h { padding: 24px 28px 18px; background: #f8fafc; border-bottom: 1px solid #e5e7eb;}.pd-module-n { font-family: 'IBM Plex Sans', sans-serif; font-size: 12px; font-weight: 700; color: #1e3a8a; letter-spacing: 0.16em; margin-bottom: 10px; display: block;}.pd-module-t { font-family: 'IBM Plex Sans', sans-serif; font-size: 18px; font-weight: 700; color: #0e1318; line-height: 1.3; letter-spacing: -0.01em;}.pd-module-b { padding: 8px 28px 16px; }.pd-file { font-size: 15px; color: #475569; padding: 12px 0; border-bottom: 1px solid #e5e7eb; line-height: 1.5;}.pd-file:last-child { border-bottom: none; }\/* HEALTH SCORE — navy block, no orange, no traffic light *\/.pd-health { background: #1e3a8a; padding: 44px 40px; margin-top: 28px;}.pd-health-top { display: grid; grid-template-columns: 200px 1fr; gap: 40px; align-items: center; margin-bottom: 32px; padding-bottom: 32px; border-bottom: 1px solid rgba(255,255,255,0.18);}.pd-health-score { text-align: left; }.pd-health-num { font-family: 'IBM Plex Sans', sans-serif; font-size: 88px; font-weight: 700; color: #ffffff; line-height: 1; letter-spacing: -0.04em;}.pd-health-label { font-size: 11px; color: rgba(255,255,255,0.65); text-transform: uppercase; letter-spacing: 0.18em; font-weight: 600; margin-top: 10px;}.pd-health-desc { font-size: 16px; color: rgba(255,255,255,0.78); line-height: 1.75;}.pd-health-weights { display: grid; grid-template-columns: repeat(5, 1fr); border-top: 1px solid rgba(255,255,255,0.18); border-left: 1px solid rgba(255,255,255,0.18); margin-bottom: 28px;}.pd-hw { padding: 22px 14px; text-align: center; border-right: 1px solid rgba(255,255,255,0.18); border-bottom: 1px solid rgba(255,255,255,0.18);}.pd-hw-pct { font-family: 'IBM Plex Sans', sans-serif; font-size: 22px; font-weight: 700; color: #ffffff; letter-spacing: -0.02em; margin-bottom: 8px;}.pd-hw-label { font-size: 11px; color: rgba(255,255,255,0.65); text-transform: uppercase; letter-spacing: 0.1em; font-weight: 600; line-height: 1.3;}.pd-health-bands { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid rgba(255,255,255,0.18);}.pd-band { padding: 18px 14px 0; border-right: 1px solid rgba(255,255,255,0.18);}.pd-band:last-child { border-right: none; }.pd-band-range { font-family: 'IBM Plex Sans', sans-serif; font-size: 16px; font-weight: 700; color: #ffffff; margin-bottom: 4px; letter-spacing: -0.01em;}.pd-band-label { font-size: 12px; color: rgba(255,255,255,0.7); text-transform: uppercase; letter-spacing: 0.14em; font-weight: 600;}\/* DECISION TRIGGERS — clean table, no pills *\/.pd-triggers { margin-top: 28px; border-top: 1px solid #e5e7eb; border-bottom: 1px solid #e5e7eb;}.pd-trigger { display: grid; grid-template-columns: 200px 1fr 1.4fr; gap: 24px; padding: 20px 0; border-bottom: 1px solid #e5e7eb; align-items: baseline;}.pd-trigger:last-child { border-bottom: none; }.pd-trigger-cond { font-family: 'IBM Plex Sans', sans-serif; font-size: 15px; font-weight: 700; color: #1e3a8a; letter-spacing: -0.005em;}.pd-trigger-when { font-size: 15px; color: #475569; line-height: 1.5;}.pd-trigger-action { font-size: 15px; font-weight: 600; color: #0e1318; line-height: 1.5;}\/* FOR \/ NOT FOR *\/.pd-for { display: grid; grid-template-columns: 1fr 1fr; margin-top: 28px; border-top: 1px solid #e5e7eb; border-bottom: 1px solid #e5e7eb;}.pd-for-y, .pd-for-n { padding: 32px 36px; }.pd-for-y { border-right: 1px solid #e5e7eb; }.pd-for-n { background: #f8fafc; }.pd-for-t { font-family: 'IBM Plex Sans', sans-serif; font-size: 16px; font-weight: 700; margin-bottom: 22px; padding-bottom: 16px; border-bottom: 1px solid #e5e7eb; letter-spacing: -0.005em; color: #0e1318;}.pd-flist { list-style: none; }.pd-flist li { font-size: 15px; line-height: 1.55; padding: 12px 0 12px 26px; position: relative; border-bottom: 1px solid #e5e7eb;}.pd-flist li:last-child { border-bottom: none; }.pd-flist.yes li { color: #0e1318; font-weight: 500; }.pd-flist.yes li::before { content: '+'; position: absolute; left: 0; top: 11px; color: #1e3a8a; font-weight: 700; font-size: 17px; line-height: 1;}.pd-flist.no li { color: #475569; }.pd-flist.no li::before { content: '−'; position: absolute; left: 0; top: 11px; color: #475569; font-weight: 700; font-size: 17px; line-height: 1;}\/* OUTCOMES *\/.pd-outcomes { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: 28px; border-top: 1px solid #e5e7eb; border-left: 1px solid #e5e7eb;}.pd-out { padding: 32px 28px; border-right: 1px solid #e5e7eb; border-bottom: 1px solid #e5e7eb;}.pd-out-n { font-family: 'IBM Plex Sans', sans-serif; font-size: 12px; font-weight: 700; color: #1e3a8a; letter-spacing: 0.16em; margin-bottom: 18px; display: block;}.pd-out-t { font-family: 'IBM Plex Sans', sans-serif; font-size: 19px; font-weight: 700; color: #0e1318; line-height: 1.3; margin-bottom: 12px; letter-spacing: -0.01em;}.pd-out-d { font-size: 15px; color: #475569; line-height: 1.7;}\/* FAQ — native details\/summary *\/.pd-faq { margin-top: 28px; border-top: 1px solid #e5e7eb;}.pd-faq-item { border-bottom: 1px solid #e5e7eb; }.pd-faq-q { padding: 22px 0; font-family: 'IBM Plex Sans', sans-serif; font-size: 17px; font-weight: 600; color: #0e1318; cursor: pointer; display: flex; justify-content: space-between; align-items: center; list-style: none; user-select: none; line-height: 1.4; gap: 16px; letter-spacing: -0.005em;}.pd-faq-q::-webkit-details-marker { display: none; }.pd-faq-q::after { content: '+'; font-size: 22px; font-weight: 400; color: #1e3a8a; flex-shrink: 0;}.pd-faq-item[open] .pd-faq-q::after { content: '−'; }.pd-faq-a { padding: 0 0 24px; font-size: 16px; color: #475569; line-height: 1.75;}\/* MOBILE *\/@media (max-width: 680px) { .pd-stats { grid-template-columns: 1fr 1fr; padding: 32px 20px; } .pd-stat { padding: 20px 12px; } .pd-stat + .pd-stat { border-left: none; } .pd-stat:nth-child(2), .pd-stat:nth-child(4) { border-left: 1px solid rgba(255,255,255,0.18); } .pd-stat:nth-child(3), .pd-stat:nth-child(4) { border-top: 1px solid rgba(255,255,255,0.18); } .pd-stat-n { font-size: 42px; } .pd-sec { margin-bottom: 48px; } .pd-h2 { font-size: 24px; } .pd-body { font-size: 16px; } .pd-position { padding: 28px 24px; margin-bottom: 48px; } .pd-position p { font-size: 19px; } .pd-personas { grid-template-columns: 1fr 1fr; } .pd-problem { padding: 28px 24px; } .pd-plist li { font-size: 15px; } .pd-modules { grid-template-columns: 1fr; } .pd-module-h { padding: 22px 24px 16px; } .pd-module-b { padding: 6px 24px 14px; } .pd-file { font-size: 14px; } .pd-health { padding: 32px 24px; } .pd-health-top { grid-template-columns: 1fr; gap: 20px; padding-bottom: 24px; margin-bottom: 24px; } .pd-health-num { font-size: 72px; } .pd-health-weights { grid-template-columns: 1fr 1fr; } .pd-hw { padding: 18px 12px; } .pd-health-bands { grid-template-columns: 1fr; } .pd-band { padding: 16px 0; border-right: none; border-bottom: 1px solid rgba(255,255,255,0.18); } .pd-band:last-child { border-bottom: none; } .pd-trigger { grid-template-columns: 1fr; gap: 6px; padding: 18px 0; } .pd-for { grid-template-columns: 1fr; } .pd-for-y, .pd-for-n { padding: 28px 24px; } .pd-for-y { border-right: none; border-bottom: 1px solid #e5e7eb; } .pd-outcomes { grid-template-columns: 1fr; } .pd-out { padding: 28px 24px; } .pd-divider { margin: 40px 0; } .pd-faq-q { font-size: 16px; padding: 20px 0; } .pd-faq-a { font-size: 15px; }}\u003c\/style\u003e\u003cdiv class=\"pd-wrap\"\u003e\n\u003c!-- STATS --\u003e\u003cdiv class=\"pd-stats\"\u003e\n\u003cdiv class=\"pd-stat\"\u003e\n\u003cdiv class=\"pd-stat-n\"\u003e31\u003c\/div\u003e\n\u003cdiv class=\"pd-stat-l\"\u003eSheets\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-stat\"\u003e\n\u003cdiv class=\"pd-stat-n\"\u003e286\u003c\/div\u003e\n\u003cdiv class=\"pd-stat-l\"\u003eFormulas\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-stat\"\u003e\n\u003cdiv class=\"pd-stat-n\"\u003e21\u003c\/div\u003e\n\u003cdiv class=\"pd-stat-l\"\u003eKPIs\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-stat\"\u003e\n\u003cdiv class=\"pd-stat-n\"\u003e6\u003c\/div\u003e\n\u003cdiv class=\"pd-stat-l\"\u003eFiles\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- POSITIONING --\u003e\u003cdiv class=\"pd-position\"\u003e\n\u003cp\u003eAn \u003cem\u003eoperating system\u003c\/em\u003e for B2B social — paid and organic together, in one place.\u003c\/p\u003e\n\u003cp class=\"pd-position-sub\"\u003eTrack performance across LinkedIn, Meta, X and Google Ads. See one Health Score for the whole program. Know when to scale a winner and when to pause a leak — before the monthly review, not after.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- AUDIENCE --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eAudience\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eWho this is for\u003c\/h2\u003e\n\u003cp class=\"pd-body\"\u003eB2B marketing teams running $5K–$50K\/month across paid and organic social, who need one view of the whole program instead of four tabs and a Slack thread.\u003c\/p\u003e\n\u003cdiv class=\"pd-personas\"\u003e\n\u003cdiv class=\"pd-persona\"\u003eB2B SaaS, $1M–$50M ARR\u003c\/div\u003e\n\u003cdiv class=\"pd-persona\"\u003e$5K–$50K\/month on social\u003c\/div\u003e\n\u003cdiv class=\"pd-persona\"\u003eMarketing Managers \u0026amp; Directors\u003c\/div\u003e\n\u003cdiv class=\"pd-persona\"\u003eFounders and CMOs\u003c\/div\u003e\n\u003cdiv class=\"pd-persona\"\u003eMulti-platform programs\u003c\/div\u003e\n\u003cdiv class=\"pd-persona\"\u003eAgencies running B2B SaaS accounts\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-divider\"\u003e\n\u003c!-- THE PROBLEM --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eThe problem\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eSpend goes up. Clarity doesn't.\u003c\/h2\u003e\n\u003cdiv class=\"pd-problem\"\u003e\n\u003cp class=\"pd-problem-lead\"\u003eROAS sits in one tab. CAC sits in another. Organic numbers come from a third place. When something dips, nobody can say whether to pause, pivot, or push more budget — because no one has the whole picture in front of them.\u003c\/p\u003e\n\u003cul class=\"pd-plist\"\u003e\n\u003cli\u003eNo blended view across paid and organic in one place\u003c\/li\u003e\n\u003cli\u003eNo single score for how the program is actually doing\u003c\/li\u003e\n\u003cli\u003eNo clear line for when to scale a winner or stop a leak\u003c\/li\u003e\n\u003cli\u003eNo board-ready report until someone spends a Sunday on it\u003c\/li\u003e\n\u003cli\u003eNo content calendar tied to what's actually working\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-divider\"\u003e\n\u003c!-- WHAT'S INSIDE --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eWhat's included\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eWhat you get\u003c\/h2\u003e\n\u003cp class=\"pd-body\"\u003eSix files. The Excel system runs the day-to-day. The PDF guide sets the strategy. The deck handles the board review. The calendar plans the next twelve months.\u003c\/p\u003e\n\u003cdiv class=\"pd-modules\"\u003e\n\u003cdiv class=\"pd-module\"\u003e\n\u003cdiv class=\"pd-module-h\"\u003e\n\u003cspan class=\"pd-module-n\"\u003e01\u003c\/span\u003e\u003cdiv class=\"pd-module-t\"\u003eIntelligence system (Excel)\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module-b\"\u003e\n\u003cdiv class=\"pd-file\"\u003eExecutive dashboard with Health Score (0–100)\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003ePaid social tracking — ROAS and CAC by channel\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eOrganic growth tracking across platforms\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eBlended performance benchmarks\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eDecision triggers with threshold alerts\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003ePre-filled example + blank template\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module\"\u003e\n\u003cdiv class=\"pd-module-h\"\u003e\n\u003cspan class=\"pd-module-n\"\u003e02\u003c\/span\u003e\u003cdiv class=\"pd-module-t\"\u003eStrategy playbook (PDF)\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module-b\"\u003e\n\u003cdiv class=\"pd-file\"\u003e2026 framework for paid and organic together\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eKPI priorities by business stage\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eBudget allocation method\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eReview cadence — weekly, monthly, quarterly\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eDecision logic — when to scale, when to pause\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module\"\u003e\n\u003cdiv class=\"pd-module-h\"\u003e\n\u003cspan class=\"pd-module-n\"\u003e03\u003c\/span\u003e\u003cdiv class=\"pd-module-t\"\u003eBoard reporting deck (PPT)\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module-b\"\u003e\n\u003cdiv class=\"pd-file\"\u003e13-slide executive deck\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003ePerformance summary with Health Score\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eChannel allocation and trend slides\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eRisk signals and focus areas\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eReady to present — no redesign needed\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module\"\u003e\n\u003cdiv class=\"pd-module-h\"\u003e\n\u003cspan class=\"pd-module-n\"\u003e04\u003c\/span\u003e\u003cdiv class=\"pd-module-t\"\u003eReference \u0026amp; planning suite\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module-b\"\u003e\n\u003cdiv class=\"pd-file\"\u003eExecutive reference sheet — KPIs and triggers, one page\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eAnnual content calendar (Excel)\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003e12-month planning and campaign tracking\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eSetup: 30–60 minutes\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eZero formula errors — checked sheet by sheet\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-divider\"\u003e\n\u003c!-- HEALTH SCORE --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eThe framework\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eThe Health Score\u003c\/h2\u003e\n\u003cp class=\"pd-body\"\u003eOne number from zero to one hundred. It rolls up five dimensions of performance, each weighted, so leadership can read the whole program at a glance.\u003c\/p\u003e\n\u003cdiv class=\"pd-health\"\u003e\n\u003cdiv class=\"pd-health-top\"\u003e\n\u003cdiv class=\"pd-health-score\"\u003e\n\u003cdiv class=\"pd-health-num\"\u003e78\u003c\/div\u003e\n\u003cdiv class=\"pd-health-label\"\u003eSample Score\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-health-desc\"\u003e Each dimension is scored on its own and weighted into the final number. The score sits at the top of the dashboard and on slide one of the board deck. When it moves, the system shows you which dimension moved it. \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-health-weights\"\u003e\n\u003cdiv class=\"pd-hw\"\u003e\n\u003cdiv class=\"pd-hw-pct\"\u003e30%\u003c\/div\u003e\n\u003cdiv class=\"pd-hw-label\"\u003ePaid Efficiency\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-hw\"\u003e\n\u003cdiv class=\"pd-hw-pct\"\u003e25%\u003c\/div\u003e\n\u003cdiv class=\"pd-hw-label\"\u003eConversion\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-hw\"\u003e\n\u003cdiv class=\"pd-hw-pct\"\u003e20%\u003c\/div\u003e\n\u003cdiv class=\"pd-hw-label\"\u003eOrganic Growth\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-hw\"\u003e\n\u003cdiv class=\"pd-hw-pct\"\u003e15%\u003c\/div\u003e\n\u003cdiv class=\"pd-hw-label\"\u003eEngagement\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-hw\"\u003e\n\u003cdiv class=\"pd-hw-pct\"\u003e10%\u003c\/div\u003e\n\u003cdiv class=\"pd-hw-label\"\u003eConsistency\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-health-bands\"\u003e\n\u003cdiv class=\"pd-band\"\u003e\n\u003cdiv class=\"pd-band-range\"\u003e80–100\u003c\/div\u003e\n\u003cdiv class=\"pd-band-label\"\u003eScale\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-band\"\u003e\n\u003cdiv class=\"pd-band-range\"\u003e60–79\u003c\/div\u003e\n\u003cdiv class=\"pd-band-label\"\u003eOptimise\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-band\"\u003e\n\u003cdiv class=\"pd-band-range\"\u003eBelow 60\u003c\/div\u003e\n\u003cdiv class=\"pd-band-label\"\u003eInvestigate\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-divider\"\u003e\n\u003c!-- DECISION TRIGGERS --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eDecision logic\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eTriggers built into the sheet\u003c\/h2\u003e\n\u003cp class=\"pd-body\"\u003eA handful of rules tied to thresholds you care about. When the number crosses the line, the next step is already written down.\u003c\/p\u003e\n\u003cdiv class=\"pd-triggers\"\u003e\n\u003cdiv class=\"pd-trigger\"\u003e\n\u003cdiv class=\"pd-trigger-cond\"\u003eROAS \u0026lt; 1.5×\u003c\/div\u003e\n\u003cdiv class=\"pd-trigger-when\"\u003eTwo weeks in a row\u003c\/div\u003e\n\u003cdiv class=\"pd-trigger-action\"\u003ePause lowest performer, move budget\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-trigger\"\u003e\n\u003cdiv class=\"pd-trigger-cond\"\u003eCPL \u0026gt; benchmark\u003c\/div\u003e\n\u003cdiv class=\"pd-trigger-when\"\u003eBy 50% or more\u003c\/div\u003e\n\u003cdiv class=\"pd-trigger-action\"\u003eTest new hooks, check landing page CVR\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-trigger\"\u003e\n\u003cdiv class=\"pd-trigger-cond\"\u003eContent Score ≥ 80\u003c\/div\u003e\n\u003cdiv class=\"pd-trigger-when\"\u003eOn LinkedIn\u003c\/div\u003e\n\u003cdiv class=\"pd-trigger-action\"\u003eRepurpose and put paid behind it\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-trigger\"\u003e\n\u003cdiv class=\"pd-trigger-cond\"\u003eCTR \u0026gt; 2%\u003c\/div\u003e\n\u003cdiv class=\"pd-trigger-when\"\u003eOn LinkedIn\u003c\/div\u003e\n\u003cdiv class=\"pd-trigger-action\"\u003eScale budget by 25%\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-divider\"\u003e\n\u003c!-- FOR \/ NOT FOR --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eFit check\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eIs this for you?\u003c\/h2\u003e\n\u003cdiv class=\"pd-for\"\u003e\n\u003cdiv class=\"pd-for-y\"\u003e\n\u003cdiv class=\"pd-for-t\"\u003eGood fit\u003c\/div\u003e\n\u003cul class=\"pd-flist yes\"\u003e\n\u003cli\u003eB2B SaaS, $1M–$50M ARR\u003c\/li\u003e\n\u003cli\u003e$5K–$50K\/month on paid and organic social\u003c\/li\u003e\n\u003cli\u003eMarketing managers running multi-platform programs\u003c\/li\u003e\n\u003cli\u003eFounders and CMOs who present social to the board\u003c\/li\u003e\n\u003cli\u003eAgencies running B2B SaaS social accounts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-for-n\"\u003e\n\u003cdiv class=\"pd-for-t\"\u003eNot a fit\u003c\/div\u003e\n\u003cul class=\"pd-flist no\"\u003e\n\u003cli\u003eB2C or ecommerce — KPIs are different\u003c\/li\u003e\n\u003cli\u003eUnder $2K\/month on social\u003c\/li\u003e\n\u003cli\u003eLooking for a live API dashboard\u003c\/li\u003e\n\u003cli\u003eSingle-platform programs with little complexity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-divider\"\u003e\n\u003c!-- OUTCOMES --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eOutcomes\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eWhat you walk away with\u003c\/h2\u003e\n\u003cdiv class=\"pd-outcomes\"\u003e\n\u003cdiv class=\"pd-out\"\u003e\n\u003cspan class=\"pd-out-n\"\u003e01\u003c\/span\u003e\u003cdiv class=\"pd-out-t\"\u003eOne number for the whole program\u003c\/div\u003e\n\u003cdiv class=\"pd-out-d\"\u003e21 KPIs rolled up into a Health Score the CEO can read in three seconds.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-out\"\u003e\n\u003cspan class=\"pd-out-n\"\u003e02\u003c\/span\u003e\u003cdiv class=\"pd-out-t\"\u003eActions already written down\u003c\/div\u003e\n\u003cdiv class=\"pd-out-d\"\u003eTriggers tell the team what to do when a metric crosses a line — no debate, no Slack thread.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-out\"\u003e\n\u003cspan class=\"pd-out-n\"\u003e03\u003c\/span\u003e\u003cdiv class=\"pd-out-t\"\u003eBoard deck in 30 minutes\u003c\/div\u003e\n\u003cdiv class=\"pd-out-d\"\u003eThe 13-slide PPT pulls from the dashboard. Open, refresh, present.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-divider\"\u003e\n\u003c!-- FAQ --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eQuestions\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eFrequently asked\u003c\/h2\u003e\n\u003cdiv class=\"pd-faq\"\u003e\n\u003cdetails class=\"pd-faq-item\" open\u003e\u003csummary class=\"pd-faq-q\"\u003eWhich platforms does it cover?\u003c\/summary\u003e\u003cdiv class=\"pd-faq-a\"\u003eLinkedIn, Meta, X, and Google paid social. Organic tracking for LinkedIn and content programs. 21 KPIs across paid efficiency, conversion, organic growth, engagement, and consistency. You enter the numbers from your platforms once a week — the sheet does the rest.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails class=\"pd-faq-item\"\u003e\u003csummary class=\"pd-faq-q\"\u003eHow long does setup take?\u003c\/summary\u003e\u003cdiv class=\"pd-faq-a\"\u003e30 to 60 minutes. The example file shows where every number goes. Replace it with your own figures, set your benchmark thresholds, and the Health Score and triggers come alive.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails class=\"pd-faq-item\"\u003e\u003csummary class=\"pd-faq-q\"\u003eDoes it work in Google Sheets?\u003c\/summary\u003e\u003cdiv class=\"pd-faq-a\"\u003eYes. Built in Excel, works in Sheets. A few array formulas need minor tweaks — the Quick Start Guide flags them.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails class=\"pd-faq-item\"\u003e\u003csummary class=\"pd-faq-q\"\u003eHow is this different from platform analytics?\u003c\/summary\u003e\u003cdiv class=\"pd-faq-a\"\u003ePlatform analytics show one channel at a time. This sits above all of them — blended ROAS, blended CAC, one Health Score, and triggers that work across the whole program. It runs the program. Platform analytics report on it.\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Insigra Reports","offers":[{"title":"Default Title","offer_id":44024747065430,"sku":null,"price":199.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/6296\/4822\/files\/02.webp?v=1780290698","url":"https:\/\/insigrareports.com\/products\/social-media-growth-intelligence-system-2026","provider":"Insigra Reports","version":"1.0","type":"link"}