{"product_id":"real-estate-social-media-system-2026-planner-307-captions-and-lead-tracking-excel","title":"Real Estate Social Media System™ 2026 — Planner, 307 Captions and Lead-Tracking Excel","description":"\u003c!-- INSIGRA — Real Estate Social Media System --\u003e\u003cdiv style=\"font-family:inherit;font-size:16px;color:inherit;line-height:1.6;max-width:100%;\"\u003e\n\u003c!-- STATS --\u003e\u003cdiv style=\"display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:#e2e8f0;border:1px solid #e2e8f0;border-radius:3px;margin-bottom:40px;overflow:hidden;\"\u003e\n\u003cdiv style=\"background:#ffffff;padding:22px 16px;text-align:center;\"\u003e\n\u003cdiv style=\"font-size:2em;font-weight:700;color:#0e1318;line-height:1;margin-bottom:6px;\"\u003e23\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.72em;color:#64748b;text-transform:uppercase;letter-spacing:.1em;font-weight:600;\"\u003eSheets\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background:#ffffff;padding:22px 16px;text-align:center;\"\u003e\n\u003cdiv style=\"font-size:2em;font-weight:700;color:#0e1318;line-height:1;margin-bottom:6px;\"\u003e307\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.72em;color:#64748b;text-transform:uppercase;letter-spacing:.1em;font-weight:600;\"\u003eCaptions Written\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background:#ffffff;padding:22px 16px;text-align:center;\"\u003e\n\u003cdiv style=\"font-size:2em;font-weight:700;color:#0e1318;line-height:1;margin-bottom:6px;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.72em;color:#64748b;text-transform:uppercase;letter-spacing:.1em;font-weight:600;\"\u003eMonthly Calendars\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background:#ffffff;padding:22px 16px;text-align:center;\"\u003e\n\u003cdiv style=\"font-size:2em;font-weight:700;color:#0e1318;line-height:1;margin-bottom:6px;\"\u003e0\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.72em;color:#64748b;text-transform:uppercase;letter-spacing:.1em;font-weight:600;\"\u003eSubscriptions Required\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- INTRO --\u003e\u003cp style=\"font-size:1.1em;font-weight:600;color:#0e1318;margin:0 0 14px;line-height:1.45;\"\u003eMost content planners hand you empty rows. This one is already done — six months of real estate content planned, every caption written, and a live dashboard that shows which posts actually produced enquiries, appraisals, and listings.\u003c\/p\u003e\n\u003cp style=\"font-size:1em;color:#475569;margin:0 0 40px;line-height:1.75;\"\u003eThe Real Estate Social Media System is a complete social operating system for agents and agencies, built entirely in Excel. June is a fully worked month with real results logged; July through December are planned post by post around how an agency actually sells — a launch-to-auction campaign, a six-listing launch weekend, an auction-focused month. Use the content exactly as written, or clear any month and make it your own. One-time purchase, no subscriptions.\u003c\/p\u003e\n\u003cdiv style=\"height:1px;background:#e2e8f0;margin-bottom:36px;\"\u003e\u003c\/div\u003e\n\u003c!-- DESIGNED FOR --\u003e\u003cdiv style=\"margin-bottom:40px;\"\u003e\n\u003cdiv style=\"display:flex;align-items:center;gap:12px;margin-bottom:18px;\"\u003e\n\u003cspan style=\"font-size:0.72em;font-weight:700;text-transform:uppercase;letter-spacing:.12em;color:#64748b;white-space:nowrap;\"\u003eDesigned For\u003c\/span\u003e\u003cdiv style=\"flex:1;height:1px;background:#e2e8f0;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"font-size:1.35em;font-weight:700;color:#0e1318;margin:0 0 10px;letter-spacing:-.02em;\"\u003eWho Uses This System\u003c\/h2\u003e\n\u003cp style=\"font-size:1em;color:#475569;margin:0 0 20px;line-height:1.7;\"\u003eBuilt for the people responsible for an agency's social presence — where posts are expected to produce appraisals and listings, not just likes.\u003c\/p\u003e\n\u003cdiv style=\"display:flex;flex-wrap:wrap;gap:8px;\"\u003e\n\u003cspan style=\"background:#0e1318;color:rgba(255,255,255,.85);padding:7px 15px;border-radius:2px;font-size:0.85em;font-weight:500;\"\u003eReal Estate Agents\u003c\/span\u003e\u003cspan style=\"background:#0e1318;color:rgba(255,255,255,.85);padding:7px 15px;border-radius:2px;font-size:0.85em;font-weight:500;\"\u003eAgencies \u0026amp; Boutique Offices\u003c\/span\u003e\u003cspan style=\"background:#0e1318;color:rgba(255,255,255,.85);padding:7px 15px;border-radius:2px;font-size:0.85em;font-weight:500;\"\u003eListing Agents\u003c\/span\u003e\u003cspan style=\"background:#0e1318;color:rgba(255,255,255,.85);padding:7px 15px;border-radius:2px;font-size:0.85em;font-weight:500;\"\u003eProperty Marketing Teams\u003c\/span\u003e\u003cspan style=\"background:#0e1318;color:rgba(255,255,255,.85);padding:7px 15px;border-radius:2px;font-size:0.85em;font-weight:500;\"\u003eIndependent Realtors\u003c\/span\u003e\u003cspan style=\"background:#0e1318;color:rgba(255,255,255,.85);padding:7px 15px;border-radius:2px;font-size:0.85em;font-weight:500;\"\u003eSocial Media Managers\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"height:1px;background:#e2e8f0;margin-bottom:36px;\"\u003e\u003c\/div\u003e\n\u003c!-- THE PROBLEM --\u003e\u003cdiv style=\"margin-bottom:40px;\"\u003e\n\u003cdiv style=\"display:flex;align-items:center;gap:12px;margin-bottom:18px;\"\u003e\n\u003cspan style=\"font-size:0.72em;font-weight:700;text-transform:uppercase;letter-spacing:.12em;color:#64748b;white-space:nowrap;\"\u003eThe Problem\u003c\/span\u003e\u003cdiv style=\"flex:1;height:1px;background:#e2e8f0;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"font-size:1.35em;font-weight:700;color:#0e1318;margin:0 0 12px;letter-spacing:-.02em;\"\u003eWhy a Calendar Alone Doesn't Sell Listings\u003c\/h2\u003e\n\u003cp style=\"font-size:1em;color:#475569;margin:0 0 20px;line-height:1.75;\"\u003eA blank planner moves the work onto you and stops at \"posted.\" The gap is everything between a post going out and a listing being won:\u003c\/p\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:11px;\"\u003e\n\u003cdiv style=\"display:flex;gap:14px;align-items:flex-start;\"\u003e\n\u003cspan style=\"color:#048A81;font-weight:700;flex-shrink:0;line-height:1.75;\"\u003e—\u003c\/span\u003e\u003cspan style=\"font-size:1em;color:#334155;line-height:1.75;\"\u003eEmpty planners leave you writing captions from scratch every single week\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;gap:14px;align-items:flex-start;\"\u003e\n\u003cspan style=\"color:#048A81;font-weight:700;flex-shrink:0;line-height:1.75;\"\u003e—\u003c\/span\u003e\u003cspan style=\"font-size:1em;color:#334155;line-height:1.75;\"\u003eA schedule tells you what to post — never what actually worked\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;gap:14px;align-items:flex-start;\"\u003e\n\u003cspan style=\"color:#048A81;font-weight:700;flex-shrink:0;line-height:1.75;\"\u003e—\u003c\/span\u003e\u003cspan style=\"font-size:1em;color:#334155;line-height:1.75;\"\u003eReach and likes never connect to enquiries, appraisals, or listings\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;gap:14px;align-items:flex-start;\"\u003e\n\u003cspan style=\"color:#048A81;font-weight:700;flex-shrink:0;line-height:1.75;\"\u003e—\u003c\/span\u003e\u003cspan style=\"font-size:1em;color:#334155;line-height:1.75;\"\u003eWithout a funnel, you can't prove social is paying for itself\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"height:1px;background:#e2e8f0;margin-bottom:36px;\"\u003e\u003c\/div\u003e\n\u003c!-- COMPLETE SYSTEM --\u003e\u003cdiv style=\"margin-bottom:40px;\"\u003e\n\u003cdiv style=\"display:flex;align-items:center;gap:12px;margin-bottom:18px;\"\u003e\n\u003cspan style=\"font-size:0.72em;font-weight:700;text-transform:uppercase;letter-spacing:.12em;color:#64748b;white-space:nowrap;\"\u003eComplete System\u003c\/span\u003e\u003cdiv style=\"flex:1;height:1px;background:#e2e8f0;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"font-size:1.35em;font-weight:700;color:#0e1318;margin:0 0 10px;letter-spacing:-.02em;\"\u003eWhat You Receive\u003c\/h2\u003e\n\u003cp style=\"font-size:1em;color:#475569;margin:0 0 24px;line-height:1.75;\"\u003eTwo Excel files and a PDF guide — a fully worked example so you can see the system in action, plus a blank version with every formula live. One-time purchase.\u003c\/p\u003e\n\u003c!-- File 1 --\u003e\u003cdiv style=\"border:1px solid #e2e8f0;border-left:3px solid #1e3a8a;border-radius:2px;margin-bottom:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"background:#f8fafc;padding:15px 20px;display:flex;align-items:center;gap:14px;border-bottom:1px solid #e2e8f0;\"\u003e\n\u003cspan style=\"background:#1e3a8a;color:#fff;font-size:0.75em;font-weight:700;padding:4px 11px;border-radius:2px;flex-shrink:0;letter-spacing:.04em;\"\u003e1\u003c\/span\u003e\u003cspan style=\"font-size:1em;font-weight:700;color:#0e1318;\"\u003eExample Workbook (.xlsx)\u003c\/span\u003e\u003cspan style=\"margin-left:auto;font-size:0.75em;color:#64748b;font-weight:500;\"\u003e23 sheets · worked June\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:16px 20px;\"\u003e\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:0;\"\u003e\n\u003cdiv style=\"font-size:0.875em;color:#475569;padding:7px 12px 7px 0;border-bottom:1px solid #f1f5f9;display:flex;gap:9px;line-height:1.5;\"\u003e\n\u003cspan style=\"color:#048A81;flex-shrink:0;font-weight:600;\"\u003e→\u003c\/span\u003eContent System — 10 real estate pillars with a recommended mix\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.875em;color:#475569;padding:7px 0 7px 12px;border-bottom:1px solid #f1f5f9;border-left:1px solid #f1f5f9;display:flex;gap:9px;line-height:1.5;\"\u003e\n\u003cspan style=\"color:#048A81;flex-shrink:0;font-weight:600;\"\u003e→\u003c\/span\u003eBenchmarks — real estate engagement and cadence norms, sourced\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.875em;color:#475569;padding:7px 12px 7px 0;border-bottom:1px solid #f1f5f9;display:flex;gap:9px;line-height:1.5;\"\u003e\n\u003cspan style=\"color:#048A81;flex-shrink:0;font-weight:600;\"\u003e→\u003c\/span\u003eSeven monthly calendars — June worked, July–December planned\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.875em;color:#475569;padding:7px 0 7px 12px;border-bottom:1px solid #f1f5f9;border-left:1px solid #f1f5f9;display:flex;gap:9px;line-height:1.5;\"\u003e\n\u003cspan style=\"color:#048A81;flex-shrink:0;font-weight:600;\"\u003e→\u003c\/span\u003e307 ready-to-post captions — written and organised by pillar\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.875em;color:#475569;padding:7px 12px 7px 0;border-bottom:1px solid #f1f5f9;display:flex;gap:9px;line-height:1.5;\"\u003e\n\u003cspan style=\"color:#048A81;flex-shrink:0;font-weight:600;\"\u003e→\u003c\/span\u003eCaption Bank \u0026amp; Hashtag Library — reusable sets by post type\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.875em;color:#475569;padding:7px 0 7px 12px;border-bottom:1px solid #f1f5f9;border-left:1px solid #f1f5f9;display:flex;gap:9px;line-height:1.5;\"\u003e\n\u003cspan style=\"color:#048A81;flex-shrink:0;font-weight:600;\"\u003e→\u003c\/span\u003eAnalytics Tracker — engagement rate calculated automatically\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.875em;color:#475569;padding:7px 12px 7px 0;border-bottom:1px solid #f1f5f9;display:flex;gap:9px;line-height:1.5;\"\u003e\n\u003cspan style=\"color:#048A81;flex-shrink:0;font-weight:600;\"\u003e→\u003c\/span\u003eLead \u0026amp; Sales Funnel — reach to clicks to enquiries to listings won\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.875em;color:#475569;padding:7px 0 7px 12px;border-bottom:1px solid #f1f5f9;border-left:1px solid #f1f5f9;display:flex;gap:9px;line-height:1.5;\"\u003e\n\u003cspan style=\"color:#048A81;flex-shrink:0;font-weight:600;\"\u003e→\u003c\/span\u003eDashboard — KPIs, benchmark status, funnel, four action signals\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.875em;color:#475569;padding:7px 12px 7px 0;display:flex;gap:9px;line-height:1.5;\"\u003e\n\u003cspan style=\"color:#048A81;flex-shrink:0;font-weight:600;\"\u003e→\u003c\/span\u003eOwner, status, approval and link columns for teams\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.875em;color:#475569;padding:7px 0 7px 12px;border-left:1px solid #f1f5f9;display:flex;gap:9px;line-height:1.5;\"\u003e\n\u003cspan style=\"color:#048A81;flex-shrink:0;font-weight:600;\"\u003e→\u003c\/span\u003eCompetitor Tracker \u0026amp; Monthly Review that ends in decisions\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- File 2 --\u003e\u003cdiv style=\"border:1px solid #e2e8f0;border-left:3px solid #048A81;border-radius:2px;margin-bottom:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"background:#f8fafc;padding:15px 20px;display:flex;align-items:center;gap:14px;border-bottom:1px solid #e2e8f0;\"\u003e\n\u003cspan style=\"background:#048A81;color:#fff;font-size:0.75em;font-weight:700;padding:4px 11px;border-radius:2px;flex-shrink:0;letter-spacing:.04em;\"\u003e2\u003c\/span\u003e\u003cspan style=\"font-size:1em;font-weight:700;color:#0e1318;\"\u003eBlank Workbook (.xlsx)\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:14px 20px;\"\u003e\u003cp style=\"font-size:0.9em;color:#475569;margin:0;line-height:1.7;\"\u003eThe same framework, empty, with every formula live and ready for your business. Set your pillars, platforms and CTAs once on the list sheet and every dropdown updates.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- File 3 --\u003e\u003cdiv style=\"border:1px solid #e2e8f0;border-left:3px solid #94a3b8;border-radius:2px;overflow:hidden;\"\u003e\n\u003cdiv style=\"background:#f8fafc;padding:15px 20px;display:flex;align-items:center;gap:14px;border-bottom:1px solid #e2e8f0;\"\u003e\n\u003cspan style=\"background:#64748b;color:#fff;font-size:0.75em;font-weight:700;padding:4px 11px;border-radius:2px;flex-shrink:0;letter-spacing:.04em;\"\u003e3\u003c\/span\u003e\u003cspan style=\"font-size:1em;font-weight:700;color:#0e1318;\"\u003eQuick Start Guide (.pdf)\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:14px 20px;\"\u003e\u003cp style=\"font-size:0.9em;color:#475569;margin:0;line-height:1.7;\"\u003eUp and running in about ten minutes — what each sheet does, the monthly routine, and how to make the system your own.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"height:1px;background:#e2e8f0;margin-bottom:36px;\"\u003e\u003c\/div\u003e\n\u003c!-- QUALIFICATION --\u003e\u003cdiv style=\"margin-bottom:40px;\"\u003e\n\u003cdiv style=\"display:flex;align-items:center;gap:12px;margin-bottom:18px;\"\u003e\n\u003cspan style=\"font-size:0.72em;font-weight:700;text-transform:uppercase;letter-spacing:.12em;color:#64748b;white-space:nowrap;\"\u003eQualification\u003c\/span\u003e\u003cdiv style=\"flex:1;height:1px;background:#e2e8f0;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"font-size:1.35em;font-weight:700;color:#0e1318;margin:0 0 20px;letter-spacing:-.02em;\"\u003eIs This Right For You?\u003c\/h2\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:14px;\"\u003e\n\u003cdiv style=\"border:1px solid #e2e8f0;border-top:3px solid #16a34a;border-radius:2px;padding:20px;\"\u003e\n\u003cdiv style=\"font-size:0.72em;font-weight:700;text-transform:uppercase;letter-spacing:.1em;color:#16a34a;margin-bottom:16px;\"\u003eThis System Is For\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:10px;\"\u003e\n\u003cdiv style=\"font-size:0.9em;color:#334155;display:flex;gap:10px;line-height:1.5;\"\u003e\n\u003cspan style=\"color:#16a34a;font-weight:700;flex-shrink:0;\"\u003e✓\u003c\/span\u003eAgents and agencies running their own social media\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.9em;color:#334155;display:flex;gap:10px;line-height:1.5;\"\u003e\n\u003cspan style=\"color:#16a34a;font-weight:700;flex-shrink:0;\"\u003e✓\u003c\/span\u003eAnyone who wants the captions and calendar done for them\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.9em;color:#334155;display:flex;gap:10px;line-height:1.5;\"\u003e\n\u003cspan style=\"color:#16a34a;font-weight:700;flex-shrink:0;\"\u003e✓\u003c\/span\u003eTeams that need posts tied to enquiries, appraisals and listings\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.9em;color:#334155;display:flex;gap:10px;line-height:1.5;\"\u003e\n\u003cspan style=\"color:#16a34a;font-weight:700;flex-shrink:0;\"\u003e✓\u003c\/span\u003eSolo agents and multi-agent offices alike\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.9em;color:#334155;display:flex;gap:10px;line-height:1.5;\"\u003e\n\u003cspan style=\"color:#16a34a;font-weight:700;flex-shrink:0;\"\u003e✓\u003c\/span\u003eMarketers managing social for real estate clients\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #e2e8f0;border-top:3px solid #dc2626;border-radius:2px;padding:20px;\"\u003e\n\u003cdiv style=\"font-size:0.72em;font-weight:700;text-transform:uppercase;letter-spacing:.1em;color:#dc2626;margin-bottom:16px;\"\u003eNot Suitable For\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:10px;\"\u003e\n\u003cdiv style=\"font-size:0.9em;color:#334155;display:flex;gap:10px;line-height:1.5;\"\u003e\n\u003cspan style=\"color:#dc2626;font-weight:700;flex-shrink:0;\"\u003e×\u003c\/span\u003eBusinesses outside real estate wanting a generic planner\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.9em;color:#334155;display:flex;gap:10px;line-height:1.5;\"\u003e\n\u003cspan style=\"color:#dc2626;font-weight:700;flex-shrink:0;\"\u003e×\u003c\/span\u003eAnyone expecting auto-scheduling or auto-posting — this plans and measures; you post\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.9em;color:#334155;display:flex;gap:10px;line-height:1.5;\"\u003e\n\u003cspan style=\"color:#dc2626;font-weight:700;flex-shrink:0;\"\u003e×\u003c\/span\u003eTeams looking for a CRM or lead-management database\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.9em;color:#334155;display:flex;gap:10px;line-height:1.5;\"\u003e\n\u003cspan style=\"color:#dc2626;font-weight:700;flex-shrink:0;\"\u003e×\u003c\/span\u003eUsers who can't open Microsoft Excel or Google Sheets\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"height:1px;background:#e2e8f0;margin-bottom:36px;\"\u003e\u003c\/div\u003e\n\u003c!-- OUTCOMES --\u003e\u003cdiv style=\"margin-bottom:40px;\"\u003e\n\u003cdiv style=\"display:flex;align-items:center;gap:12px;margin-bottom:18px;\"\u003e\n\u003cspan style=\"font-size:0.72em;font-weight:700;text-transform:uppercase;letter-spacing:.12em;color:#64748b;white-space:nowrap;\"\u003eOutcomes\u003c\/span\u003e\u003cdiv style=\"flex:1;height:1px;background:#e2e8f0;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"font-size:1.35em;font-weight:700;color:#0e1318;margin:0 0 20px;letter-spacing:-.02em;\"\u003eWhat This Enables\u003c\/h2\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr 1fr;gap:12px;\"\u003e\n\u003cdiv style=\"border:1px solid #e2e8f0;border-radius:2px;padding:20px;background:#f8fafc;\"\u003e\n\u003cdiv style=\"font-size:0.95em;font-weight:700;color:#0e1318;margin-bottom:9px;line-height:1.35;\"\u003eSix Months, Already Planned\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.875em;color:#64748b;line-height:1.65;\"\u003eJune through December mapped post by post around real agency campaigns — launch to auction, listing weekends, and more.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #e2e8f0;border-radius:2px;padding:20px;background:#f8fafc;\"\u003e\n\u003cdiv style=\"font-size:0.95em;font-weight:700;color:#0e1318;margin-bottom:9px;line-height:1.35;\"\u003e307 Captions Written\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.875em;color:#64748b;line-height:1.65;\"\u003ePost as written or edit to your market. No more starting at a blank caption box every week.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #e2e8f0;border-radius:2px;padding:20px;background:#f8fafc;\"\u003e\n\u003cdiv style=\"font-size:0.95em;font-weight:700;color:#0e1318;margin-bottom:9px;line-height:1.35;\"\u003eEngagement, Calculated for You\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.875em;color:#64748b;line-height:1.65;\"\u003eLog a post in the Analytics Tracker and its engagement rate is computed automatically, on the same basis as the benchmarks.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #e2e8f0;border-radius:2px;padding:20px;background:#f8fafc;\"\u003e\n\u003cdiv style=\"font-size:0.95em;font-weight:700;color:#0e1318;margin-bottom:9px;line-height:1.35;\"\u003eA Funnel to Listings Won\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.875em;color:#64748b;line-height:1.65;\"\u003eReach to clicks to enquiries to appraisals to listings, with cost per enquiry, appraisal and listing — the part a calendar never shows.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #e2e8f0;border-radius:2px;padding:20px;background:#f8fafc;\"\u003e\n\u003cdiv style=\"font-size:0.95em;font-weight:700;color:#0e1318;margin-bottom:9px;line-height:1.35;\"\u003eBenchmark Reality Check\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.875em;color:#64748b;line-height:1.65;\"\u003eYour rate against real estate norms per platform, so you know which channel to feed and which to fix.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #e2e8f0;border-radius:2px;padding:20px;background:#f8fafc;\"\u003e\n\u003cdiv style=\"font-size:0.95em;font-weight:700;color:#0e1318;margin-bottom:9px;line-height:1.35;\"\u003eDecisions, Not Just Numbers\u003c\/div\u003e\n\u003cdiv style=\"font-size:0.875em;color:#64748b;line-height:1.65;\"\u003eFour action signals and a Monthly Review that closes each month with a decision about the next one.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"height:1px;background:#e2e8f0;margin-bottom:36px;\"\u003e\u003c\/div\u003e\n\u003c!-- FAQ --\u003e\u003cdiv style=\"margin-bottom:20px;\"\u003e\n\u003cdiv style=\"display:flex;align-items:center;gap:12px;margin-bottom:18px;\"\u003e\n\u003cspan style=\"font-size:0.72em;font-weight:700;text-transform:uppercase;letter-spacing:.12em;color:#64748b;white-space:nowrap;\"\u003eCommon Questions\u003c\/span\u003e\u003cdiv style=\"flex:1;height:1px;background:#e2e8f0;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"font-size:1.35em;font-weight:700;color:#0e1318;margin:0 0 18px;letter-spacing:-.02em;\"\u003eFrequently Asked\u003c\/h2\u003e\n\u003cdiv style=\"border:1px solid #e2e8f0;border-radius:3px;overflow:hidden;\"\u003e\n\u003cdetails style=\"border-bottom:1px solid #e2e8f0;\"\u003e\u003csummary style=\"padding:17px 22px;font-size:0.95em;font-weight:600;color:#0e1318;cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;background:#ffffff;\"\u003eWhat version of Excel is required?\u003cspan style=\"color:#048A81;font-size:1.1em;flex-shrink:0;margin-left:16px;font-weight:400;\"\u003e+\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv style=\"padding:6px 22px 18px;font-size:0.9em;color:#64748b;line-height:1.75;background:#f8fafc;\"\u003eExcel 2016 or newer, on Windows or Mac. No macros and no add-ins.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails style=\"border-bottom:1px solid #e2e8f0;\"\u003e\u003csummary style=\"padding:17px 22px;font-size:0.95em;font-weight:600;color:#0e1318;cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;background:#ffffff;\"\u003eDoes it work in Google Sheets?\u003cspan style=\"color:#048A81;font-size:1.1em;flex-shrink:0;margin-left:16px;font-weight:400;\"\u003e+\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv style=\"padding:6px 22px 18px;font-size:0.9em;color:#64748b;line-height:1.75;background:#f8fafc;\"\u003eYes. Upload the file to Google Drive and open it with Sheets — the formulas and dropdowns carry across.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails style=\"border-bottom:1px solid #e2e8f0;\"\u003e\u003csummary style=\"padding:17px 22px;font-size:0.95em;font-weight:600;color:#0e1318;cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;background:#ffffff;\"\u003eHow many captions are included?\u003cspan style=\"color:#048A81;font-size:1.1em;flex-shrink:0;margin-left:16px;font-weight:400;\"\u003e+\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv style=\"padding:6px 22px 18px;font-size:0.9em;color:#64748b;line-height:1.75;background:#f8fafc;\"\u003e307 unique captions across the seven monthly calendars, plus a Caption Bank organised by content pillar for reuse.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails style=\"border-bottom:1px solid #e2e8f0;\"\u003e\u003csummary style=\"padding:17px 22px;font-size:0.95em;font-weight:600;color:#0e1318;cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;background:#ffffff;\"\u003eThe example is Australian — will it work for my market?\u003cspan style=\"color:#048A81;font-size:1.1em;flex-shrink:0;margin-left:16px;font-weight:400;\"\u003e+\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv style=\"padding:6px 22px 18px;font-size:0.9em;color:#64748b;line-height:1.75;background:#f8fafc;\"\u003eThe framework is universal. Swap suburbs, local occasions and spelling and it reads as your market. The structure, pillars and measurement apply anywhere.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary style=\"padding:17px 22px;font-size:0.95em;font-weight:600;color:#0e1318;cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;background:#ffffff;\"\u003eCan my team use it, and what's the licence?\u003cspan style=\"color:#048A81;font-size:1.1em;flex-shrink:0;margin-left:16px;font-weight:400;\"\u003e+\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv style=\"padding:6px 22px 18px;font-size:0.9em;color:#64748b;line-height:1.75;background:#f8fafc;\"\u003eYes — owner, status, approval and link columns are built in for teams, and solo users can simply ignore them. The licence is single-business: edit anything and share inside your agency. Please don't resell or redistribute the files. Questions before buying? Email hello@insigrareports.com.\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Insigra Reports","offers":[{"title":"Default Title","offer_id":45140164673622,"sku":null,"price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/6296\/4822\/files\/re.png?v=1782559380","url":"https:\/\/insigrareports.com\/products\/real-estate-social-media-system-2026-planner-307-captions-and-lead-tracking-excel","provider":"Insigra Reports","version":"1.0","type":"link"}