{"product_id":"insigra-website-revenue-performance-control-dashboard-2026","title":"Insigra™ Website \u0026 Revenue Performance Control Dashboard 2026","description":"\u003c!-- ============================================================= INSIGRA REPORTS · Website \u0026 Revenue Performance Control Dashboard 2026 Product page block — paste into Shopify product description ============================================================= --\u003e\u003cstyle\u003e.pd-wrap, .pd-wrap * { box-sizing: border-box; margin: 0; padding: 0; }.pd-wrap { font-family: 'Inter', sans-serif; color: #0e1318; max-width: 100%; font-size: 17px; line-height: 1.75;}\/* HERO *\/.pd-hero { margin-bottom: 40px; }.pd-badge { font-family: 'Inter', sans-serif; font-size: 12px; letter-spacing: 0.22em; text-transform: uppercase; color: #475569; font-weight: 600; margin-bottom: 18px; display: block;}.pd-h1 { font-family: 'IBM Plex Sans', sans-serif; font-size: clamp(28px, 4vw, 38px); font-weight: 700; color: #0e1318; line-height: 1.15; letter-spacing: -0.025em; margin-bottom: 14px;}.pd-hero-sub { font-size: 17px; color: #475569; line-height: 1.75; max-width: 720px;}\/* STATS — 4 cols, navy block *\/.pd-stats { background: #1e3a8a; padding: 48px 32px; display: grid; grid-template-columns: repeat(4, 1fr); align-items: center; margin-bottom: 64px;}.pd-stat { text-align: center; padding: 4px 8px; }.pd-stat + .pd-stat { border-left: 1px solid rgba(255,255,255,0.18); }.pd-stat-n { font-family: 'IBM Plex Sans', sans-serif; font-size: 52px; font-weight: 700; color: #ffffff; line-height: 1; margin-bottom: 14px; letter-spacing: -0.03em;}.pd-stat-l { font-size: 11px; color: rgba(255,255,255,0.72); text-transform: uppercase; letter-spacing: 0.16em; font-weight: 600;}\/* SECTIONS *\/.pd-sec { margin-bottom: 64px; }.pd-ey { font-family: 'Inter', sans-serif; font-size: 12px; letter-spacing: 0.22em; text-transform: uppercase; color: #475569; font-weight: 600; margin-bottom: 16px; display: block;}.pd-h2 { font-family: 'IBM Plex Sans', sans-serif; font-size: 30px; font-weight: 700; color: #0e1318; margin-bottom: 18px; letter-spacing: -0.02em; line-height: 1.2;}.pd-body { font-size: 17px; color: #475569; line-height: 1.75; max-width: 760px; }.pd-divider { border: none; border-top: 1px solid #e5e7eb; margin: 56px 0; }\/* POSITION *\/.pd-position { background: #f8fafc; padding: 44px 40px; margin-bottom: 64px;}.pd-position p { font-family: 'IBM Plex Sans', sans-serif; font-size: 22px; font-weight: 600; color: #0e1318; line-height: 1.5; margin-bottom: 16px; letter-spacing: -0.015em;}.pd-position p:last-child { margin-bottom: 0; }.pd-position span { color: #1e3a8a; }.pd-position-sub { font-family: 'Inter', sans-serif !important; font-size: 16px !important; font-weight: 400 !important; color: #475569 !important; line-height: 1.75 !important; letter-spacing: 0 !important;}\/* PERSONAS *\/.pd-personas { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: 28px; border-top: 1px solid #e5e7eb; border-left: 1px solid #e5e7eb;}.pd-persona { padding: 20px 22px; font-size: 15px; font-weight: 400; color: #0e1318; border-right: 1px solid #e5e7eb; border-bottom: 1px solid #e5e7eb; line-height: 1.4;}\/* PROBLEM *\/.pd-problem { background: #f8fafc; padding: 36px 40px; margin-top: 28px;}.pd-problem-lead { font-size: 17px; color: #475569; line-height: 1.75; margin-bottom: 26px;}.pd-plist { list-style: none; border-top: 1px solid #e5e7eb; }.pd-plist li { font-size: 16px; color: #0e1318; line-height: 1.55; padding: 14px 0; border-bottom: 1px solid #e5e7eb; font-weight: 400;}\/* FLOW *\/.pd-flow { display: grid; grid-template-columns: repeat(4, 1fr); margin-top: 28px; border-top: 1px solid #e5e7eb; border-left: 1px solid #e5e7eb;}.pd-flow-step { padding: 24px 24px; border-right: 1px solid #e5e7eb; border-bottom: 1px solid #e5e7eb; background: #ffffff;}.pd-flow-num { display: block; font-family: 'IBM Plex Sans', sans-serif; font-size: 12px; font-weight: 600; color: #1e3a8a; letter-spacing: 0.16em; margin-bottom: 12px;}.pd-flow-step-t { font-family: 'IBM Plex Sans', sans-serif; font-size: 17px; font-weight: 600; color: #0e1318; line-height: 1.3; letter-spacing: -0.01em;}\/* MODULES *\/.pd-modules { display: grid; grid-template-columns: repeat(2, 1fr); margin-top: 28px; border-top: 1px solid #e5e7eb; border-left: 1px solid #e5e7eb;}.pd-module { border-right: 1px solid #e5e7eb; border-bottom: 1px solid #e5e7eb; background: #ffffff;}.pd-module-h { padding: 24px 28px 18px; background: #f8fafc; border-bottom: 1px solid #e5e7eb;}.pd-module-n { font-family: 'IBM Plex Sans', sans-serif; font-size: 12px; font-weight: 600; color: #1e3a8a; letter-spacing: 0.16em; margin-bottom: 10px; display: block;}.pd-module-t { font-family: 'IBM Plex Sans', sans-serif; font-size: 18px; font-weight: 600; color: #0e1318; line-height: 1.3; letter-spacing: -0.01em;}.pd-module-b { padding: 8px 28px 16px; }.pd-file { font-size: 15px; color: #475569; padding: 12px 0; border-bottom: 1px solid #e5e7eb; line-height: 1.5;}.pd-file:last-child { border-bottom: none; }\/* FORMAT *\/.pd-formats-grid { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: 28px; border-top: 1px solid #e5e7eb; border-left: 1px solid #e5e7eb;}.pd-format { padding: 22px 24px; font-family: 'IBM Plex Sans', sans-serif; font-size: 15px; font-weight: 500; color: #0e1318; border-right: 1px solid #e5e7eb; border-bottom: 1px solid #e5e7eb; line-height: 1.4; letter-spacing: -0.005em;}\/* FOR \/ NOT FOR *\/.pd-for { display: grid; grid-template-columns: 1fr 1fr; margin-top: 28px; border-top: 1px solid #e5e7eb; border-bottom: 1px solid #e5e7eb;}.pd-for-y, .pd-for-n { padding: 32px 36px; }.pd-for-y { border-right: 1px solid #e5e7eb; }.pd-for-n { background: #f8fafc; }.pd-for-t { font-family: 'IBM Plex Sans', sans-serif; font-size: 16px; font-weight: 600; margin-bottom: 22px; padding-bottom: 16px; border-bottom: 1px solid #e5e7eb; letter-spacing: -0.005em; color: #0e1318;}.pd-flist { list-style: none; }.pd-flist li { font-size: 15px; line-height: 1.55; padding: 12px 0 12px 26px; position: relative; border-bottom: 1px solid #e5e7eb;}.pd-flist li:last-child { border-bottom: none; }.pd-flist.yes li { color: #0e1318; font-weight: 400; }.pd-flist.yes li::before { content: '+'; position: absolute; left: 0; top: 11px; color: #1e3a8a; font-weight: 700; font-size: 17px; line-height: 1;}.pd-flist.no li { color: #475569; }.pd-flist.no li::before { content: '−'; position: absolute; left: 0; top: 11px; color: #475569; font-weight: 700; font-size: 17px; line-height: 1;}\/* OUTCOMES *\/.pd-outcomes { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: 28px; border-top: 1px solid #e5e7eb; border-left: 1px solid #e5e7eb;}.pd-out { padding: 32px 28px; border-right: 1px solid #e5e7eb; border-bottom: 1px solid #e5e7eb;}.pd-out-n { font-family: 'IBM Plex Sans', sans-serif; font-size: 12px; font-weight: 600; color: #1e3a8a; letter-spacing: 0.16em; margin-bottom: 18px; display: block;}.pd-out-t { font-family: 'IBM Plex Sans', sans-serif; font-size: 19px; font-weight: 600; color: #0e1318; line-height: 1.3; margin-bottom: 12px; letter-spacing: -0.01em;}.pd-out-d { font-size: 15px; color: #475569; line-height: 1.7; }\/* FAQ *\/.pd-faq { margin-top: 28px; border-top: 1px solid #e5e7eb; }.pd-faq-item { border-bottom: 1px solid #e5e7eb; }.pd-faq-q { padding: 22px 0; font-family: 'IBM Plex Sans', sans-serif; font-size: 17px; font-weight: 600; color: #0e1318; cursor: pointer; display: flex; justify-content: space-between; align-items: center; list-style: none; user-select: none; line-height: 1.4; gap: 16px; letter-spacing: -0.005em;}.pd-faq-q::-webkit-details-marker { display: none; }.pd-faq-q::after { content: '+'; font-size: 22px; font-weight: 400; color: #1e3a8a; flex-shrink: 0;}.pd-faq-item[open] .pd-faq-q::after { content: '−'; }.pd-faq-a { padding: 0 0 24px; font-size: 16px; color: #475569; line-height: 1.75;}\/* MOBILE *\/@media (max-width: 680px) { .pd-hero { margin-bottom: 32px; } .pd-stats { grid-template-columns: 1fr 1fr; padding: 32px 20px; margin-bottom: 48px; } .pd-stat { padding: 20px 12px; } .pd-stat + .pd-stat { border-left: none; } .pd-stat:nth-child(2), .pd-stat:nth-child(4) { border-left: 1px solid rgba(255,255,255,0.18); } .pd-stat:nth-child(3), .pd-stat:nth-child(4) { border-top: 1px solid rgba(255,255,255,0.18); } .pd-stat-n { font-size: 42px; } .pd-sec { margin-bottom: 48px; } .pd-h2 { font-size: 24px; } .pd-body { font-size: 16px; } .pd-hero-sub { font-size: 16px; } .pd-position { padding: 28px 24px; margin-bottom: 48px; } .pd-position p { font-size: 19px; } .pd-personas { grid-template-columns: 1fr 1fr; } .pd-problem { padding: 28px 24px; } .pd-plist li { font-size: 15px; } .pd-flow { grid-template-columns: 1fr 1fr; } .pd-flow-step { padding: 22px 22px; } .pd-flow-step-t { font-size: 16px; } .pd-modules { grid-template-columns: 1fr; } .pd-module-h { padding: 22px 24px 16px; } .pd-module-b { padding: 6px 24px 14px; } .pd-file { font-size: 14px; } .pd-formats-grid { grid-template-columns: 1fr 1fr; } .pd-format { font-size: 14px; padding: 18px 20px; } .pd-for { grid-template-columns: 1fr; } .pd-for-y, .pd-for-n { padding: 28px 24px; } .pd-for-y { border-right: none; border-bottom: 1px solid #e5e7eb; } .pd-outcomes { grid-template-columns: 1fr; } .pd-out { padding: 28px 24px; } .pd-divider { margin: 40px 0; } .pd-faq-q { font-size: 16px; padding: 20px 0; } .pd-faq-a { font-size: 15px; }}\u003c\/style\u003e\u003cdiv class=\"pd-wrap\"\u003e\n\u003c!-- HERO --\u003e\u003cdiv class=\"pd-hero\"\u003e\n\u003cspan class=\"pd-badge\"\u003eB2B Website Analytics \u0026amp; Revenue · 2026 Edition\u003c\/span\u003e\u003ch1 class=\"pd-h1\"\u003eInsigra™ Website \u0026amp; Revenue Performance\u003cbr\u003eControl Dashboard 2026\u003c\/h1\u003e\n\u003cp class=\"pd-hero-sub\"\u003eConnect traffic, conversion, and revenue performance in a single Excel control layer — built for B2B teams that need to answer \"is the website actually working\" with a number, not a deck.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- STATS --\u003e\u003cdiv class=\"pd-stats\"\u003e\n\u003cdiv class=\"pd-stat\"\u003e\n\u003cdiv class=\"pd-stat-n\"\u003e15\u003c\/div\u003e\n\u003cdiv class=\"pd-stat-l\"\u003eAnalytical Sheets\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-stat\"\u003e\n\u003cdiv class=\"pd-stat-n\"\u003e938\u003c\/div\u003e\n\u003cdiv class=\"pd-stat-l\"\u003eVerified Formulas\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-stat\"\u003e\n\u003cdiv class=\"pd-stat-n\"\u003e6\u003c\/div\u003e\n\u003cdiv class=\"pd-stat-l\"\u003eBoard-Ready Dashboards\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-stat\"\u003e\n\u003cdiv class=\"pd-stat-n\"\u003e10-pg\u003c\/div\u003e\n\u003cdiv class=\"pd-stat-l\"\u003eExecutive companion guide\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- POSITIONING --\u003e\u003cdiv class=\"pd-position\"\u003e\n\u003cp\u003eYour website is a P\u0026amp;L — most teams report it like an analytics dump. \u003cspan\u003eSessions and bounce rate\u003c\/span\u003e tell you what happened. \u003cspan\u003eRevenue and contribution\u003c\/span\u003e tell you what mattered.\u003c\/p\u003e\n\u003cp class=\"pd-position-sub\"\u003eThis system runs your GA4 traffic, channel spend, and conversion data through a single Excel control layer — so the CMO, the CFO, and the founder finally look at the same number.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- DESIGNED FOR --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eDesigned For\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eWho Uses This System\u003c\/h2\u003e\n\u003cp class=\"pd-body\"\u003eFor B2B teams managing meaningful digital spend who need to connect every website-side decision back to CAC, ROAS, and revenue — and report it credibly to boards and investors.\u003c\/p\u003e\n\u003cdiv class=\"pd-personas\"\u003e\n\u003cdiv class=\"pd-persona\"\u003eB2B SaaS Founders ($1M–$50M ARR)\u003c\/div\u003e\n\u003cdiv class=\"pd-persona\"\u003eCMOs \u0026amp; VPs of Marketing\u003c\/div\u003e\n\u003cdiv class=\"pd-persona\"\u003eGrowth \u0026amp; Performance Marketing Leads\u003c\/div\u003e\n\u003cdiv class=\"pd-persona\"\u003eRevenue Operations Teams\u003c\/div\u003e\n\u003cdiv class=\"pd-persona\"\u003eB2B Marketing \u0026amp; Performance Agencies\u003c\/div\u003e\n\u003cdiv class=\"pd-persona\"\u003eDigital Heads Reporting to Boards\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-divider\"\u003e\n\u003c!-- THE PROBLEM --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eThe Problem\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eWhy Website Reporting Stops at Sessions\u003c\/h2\u003e\n\u003cdiv class=\"pd-problem\"\u003e\n\u003cp class=\"pd-problem-lead\"\u003eMost teams report sessions, users, and bounce rate. None of those tell you whether the website made money this month — or which channel, page, or funnel stage took it away. The dashboard sits next to the spend, but never explains it.\u003c\/p\u003e\n\u003cul class=\"pd-plist\"\u003e\n\u003cli\u003eNo view connecting traffic to revenue contribution by channel\u003c\/li\u003e\n\u003cli\u003eNo CAC, LTV, or payback model tied to actual marketing spend\u003c\/li\u003e\n\u003cli\u003eNo funnel diagnosis showing which stage is leaking revenue\u003c\/li\u003e\n\u003cli\u003eNo campaign-level ROAS check against portfolio benchmarks\u003c\/li\u003e\n\u003cli\u003eNo board-ready executive layer the CFO can read in three minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-divider\"\u003e\n\u003c!-- SYSTEM ARCHITECTURE --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eSystem Architecture\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eHow the System Works\u003c\/h2\u003e\n\u003cp class=\"pd-body\"\u003eFour layers, in sequence. Raw exports go in. Decision intelligence comes out.\u003c\/p\u003e\n\u003cdiv class=\"pd-flow\"\u003e\n\u003cdiv class=\"pd-flow-step\"\u003e\n\u003cspan class=\"pd-flow-num\"\u003eStep 1\u003c\/span\u003e\u003cdiv class=\"pd-flow-step-t\"\u003eData Input\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-flow-step\"\u003e\n\u003cspan class=\"pd-flow-num\"\u003eStep 2\u003c\/span\u003e\u003cdiv class=\"pd-flow-step-t\"\u003eKPI Engine\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-flow-step\"\u003e\n\u003cspan class=\"pd-flow-num\"\u003eStep 3\u003c\/span\u003e\u003cdiv class=\"pd-flow-step-t\"\u003ePerformance Dashboards\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-flow-step\"\u003e\n\u003cspan class=\"pd-flow-num\"\u003eStep 4\u003c\/span\u003e\u003cdiv class=\"pd-flow-step-t\"\u003eDecision Intelligence\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-divider\"\u003e\n\u003c!-- WHAT YOU RECEIVE --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eComplete System\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eWhat You Receive\u003c\/h2\u003e\n\u003cp class=\"pd-body\"\u003eFifteen connected sheets across input, engine, dashboard, and modelling layers — plus a 10-page PDF executive companion guide. Built to consulting-grade standard.\u003c\/p\u003e\n\u003cdiv class=\"pd-modules\"\u003e\n\u003cdiv class=\"pd-module\"\u003e\n\u003cdiv class=\"pd-module-h\"\u003e\n\u003cspan class=\"pd-module-n\"\u003e01\u003c\/span\u003e\u003cdiv class=\"pd-module-t\"\u003eData Input System\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module-b\"\u003e\n\u003cdiv class=\"pd-file\"\u003eStart Here onboarding sheet with 5-step setup\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eGA4 raw data paste layer (sessions, users, conversions, revenue)\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eChannel performance input (spend, conversions, ROAS source)\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eCampaign input layer (Google Ads, Meta, by campaign)\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eWhite-cell input discipline — no formula contamination\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module\"\u003e\n\u003cdiv class=\"pd-module-h\"\u003e\n\u003cspan class=\"pd-module-n\"\u003e02\u003c\/span\u003e\u003cdiv class=\"pd-module-t\"\u003eKPI Engine \u0026amp; Aggregation\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module-b\"\u003e\n\u003cdiv class=\"pd-file\"\u003eAuto-monthly aggregation across all input layers\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eKPI engine — single source of truth for every metric\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eChannel ranking logic by ROAS and CAC\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eMoM growth, 3-month rolling averages, benchmark deltas\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eCAC, CPA, ROAS, conversion rate, engagement time\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module\"\u003e\n\u003cdiv class=\"pd-module-h\"\u003e\n\u003cspan class=\"pd-module-n\"\u003e03\u003c\/span\u003e\u003cdiv class=\"pd-module-t\"\u003eExecutive Performance Dashboards\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module-b\"\u003e\n\u003cdiv class=\"pd-file\"\u003e1-page Executive Performance Summary — board-ready\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eExecutive Overview with KPI cards, trend charts, benchmarks\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003ePrimary indicators: revenue, conv rate, ROAS, CAC, spend, sessions\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eChannel efficiency ranking, funnel health, unit economics health\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module\"\u003e\n\u003cdiv class=\"pd-module-h\"\u003e\n\u003cspan class=\"pd-module-n\"\u003e04\u003c\/span\u003e\u003cdiv class=\"pd-module-t\"\u003eChannel, Funnel \u0026amp; Campaign Performance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module-b\"\u003e\n\u003cdiv class=\"pd-file\"\u003eTraffic Source Performance — channel efficiency ranking, ROAS, CAC\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eFunnel Performance — stage conversion, drop-off, revenue lost\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003ePaid Campaign Performance — campaign-level ROAS, CPA flags\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eSEO \u0026amp; Landing Pages — URL-level bounce, conversion, revenue\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module\"\u003e\n\u003cdiv class=\"pd-module-h\"\u003e\n\u003cspan class=\"pd-module-n\"\u003e05\u003c\/span\u003e\u003cdiv class=\"pd-module-t\"\u003eUnit Economics \u0026amp; Decision Intelligence\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module-b\"\u003e\n\u003cdiv class=\"pd-file\"\u003eUnit economics: LTV, CAC, payback period, LTV:CAC ratio\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eScenario simulation across price, churn, and channel mix\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eAuto-generated insights — best channel, worst channel, biggest leak\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eExecutive Action Priority Matrix — top 3 monthly decisions\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eBoard Decision Matrix with revenue impact and effort scoring\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module\"\u003e\n\u003cdiv class=\"pd-module-h\"\u003e\n\u003cspan class=\"pd-module-n\"\u003e06\u003c\/span\u003e\u003cdiv class=\"pd-module-t\"\u003eExecutive Companion Guide (PDF)\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module-b\"\u003e\n\u003cdiv class=\"pd-file\"\u003e10-page Website Performance \u0026amp; ROI Optimization Guide\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eCAC, CPA \u0026amp; ROAS — definitions and decision logic\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eChannel profitability, funnel diagnosis, CAC reduction\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eCRO priorities, traffic quality, marketing budget framework\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eB2B SaaS benchmarks and executive reporting best practices\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-divider\"\u003e\n\u003c!-- FORMAT --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eDelivery Format\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eFormat \u0026amp; Licence\u003c\/h2\u003e\n\u003cdiv class=\"pd-formats-grid\"\u003e\n\u003cdiv class=\"pd-format\"\u003eExcel Analytical Workbook\u003c\/div\u003e\n\u003cdiv class=\"pd-format\"\u003ePDF Executive Companion Guide\u003c\/div\u003e\n\u003cdiv class=\"pd-format\"\u003eFilled Example + Blank Template\u003c\/div\u003e\n\u003cdiv class=\"pd-format\"\u003eSingle-Organisation Licence\u003c\/div\u003e\n\u003cdiv class=\"pd-format\"\u003eInstant Download\u003c\/div\u003e\n\u003cdiv class=\"pd-format\"\u003eOne-Time Purchase\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-divider\"\u003e\n\u003c!-- FOR \/ NOT FOR --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eQualification\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eIs This Right For You?\u003c\/h2\u003e\n\u003cdiv class=\"pd-for\"\u003e\n\u003cdiv class=\"pd-for-y\"\u003e\n\u003cdiv class=\"pd-for-t\"\u003eThis System Is For\u003c\/div\u003e\n\u003cul class=\"pd-flist yes\"\u003e\n\u003cli\u003eB2B SaaS companies measuring website-driven revenue\u003c\/li\u003e\n\u003cli\u003eCMOs presenting marketing performance to boards or investors\u003c\/li\u003e\n\u003cli\u003eAgencies running monthly client performance reviews\u003c\/li\u003e\n\u003cli\u003eGrowth teams managing $5K–$100K+ monthly digital spend\u003c\/li\u003e\n\u003cli\u003eFounders who want \"is the website working\" answered with numbers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-for-n\"\u003e\n\u003cdiv class=\"pd-for-t\"\u003eNot Suitable For\u003c\/div\u003e\n\u003cul class=\"pd-flist no\"\u003e\n\u003cli\u003eE-commerce or D2C — different funnel model and KPIs\u003c\/li\u003e\n\u003cli\u003eTeams that don't track conversion or revenue server-side\u003c\/li\u003e\n\u003cli\u003eBusinesses spending under $2K\/month on marketing\u003c\/li\u003e\n\u003cli\u003eCompanies looking for a live API-connected dashboard\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-divider\"\u003e\n\u003c!-- OUTCOMES --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eOutcomes\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eWhat This Enables\u003c\/h2\u003e\n\u003cdiv class=\"pd-outcomes\"\u003e\n\u003cdiv class=\"pd-out\"\u003e\n\u003cspan class=\"pd-out-n\"\u003e01\u003c\/span\u003e\u003cdiv class=\"pd-out-t\"\u003eTraffic Connected to Revenue\u003c\/div\u003e\n\u003cdiv class=\"pd-out-d\"\u003eEvery channel scored on its contribution to revenue, not sessions. The CFO sees the same number the marketing team sees.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-out\"\u003e\n\u003cspan class=\"pd-out-n\"\u003e02\u003c\/span\u003e\u003cdiv class=\"pd-out-t\"\u003eFunnel Diagnosis with a Number\u003c\/div\u003e\n\u003cdiv class=\"pd-out-d\"\u003eStage-by-stage drop-off with the revenue value of each leak. Fixing the right stage becomes a quantitative decision.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-out\"\u003e\n\u003cspan class=\"pd-out-n\"\u003e03\u003c\/span\u003e\u003cdiv class=\"pd-out-t\"\u003eAuto-Generated Decision Intelligence\u003c\/div\u003e\n\u003cdiv class=\"pd-out-d\"\u003eBest channel, worst channel, biggest leak, top three priorities — the panel writes the board narrative for you.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-divider\"\u003e\n\u003c!-- FAQ --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eCommon Questions\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eFrequently Asked\u003c\/h2\u003e\n\u003cdiv class=\"pd-faq\"\u003e\n\u003cdetails class=\"pd-faq-item\" open\u003e\u003csummary class=\"pd-faq-q\"\u003eWhat's in the download?\u003c\/summary\u003e\u003cdiv class=\"pd-faq-a\"\u003eTwo Excel files — a filled example workbook with realistic B2B SaaS data (15 sheets, 938 formulas) and a blank master template. Plus the 10-page Insigra Website Performance \u0026amp; ROI Optimization Guide as a PDF. Fully editable under a single-organisation commercial licence.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails class=\"pd-faq-item\"\u003e\u003csummary class=\"pd-faq-q\"\u003eHow long does setup take?\u003c\/summary\u003e\u003cdiv class=\"pd-faq-a\"\u003e30 to 60 minutes once you have your GA4 export, channel performance data, and campaign data ready. The Start Here sheet walks through five steps. Only white cells take input — grey and blue cells calculate automatically.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails class=\"pd-faq-item\"\u003e\u003csummary class=\"pd-faq-q\"\u003eDoes this connect to GA4 or my ad accounts directly?\u003c\/summary\u003e\u003cdiv class=\"pd-faq-a\"\u003eNo. This is a control layer, not an API integration. You paste raw exports from GA4, Google Ads, and Meta — the engine aggregates and calculates. By design: no subscription, no broken connectors, no per-seat pricing.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails class=\"pd-faq-item\"\u003e\u003csummary class=\"pd-faq-q\"\u003eIs this suitable for B2B SaaS specifically?\u003c\/summary\u003e\u003cdiv class=\"pd-faq-a\"\u003eYes — built for it. The unit economics module models LTV, CAC, and payback the way SaaS reviews them. The benchmark layer references B2B SaaS conversion rates by stage. The example data set is a SaaS company (FlowSync CRM).\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Insigra Reports","offers":[{"title":"Default Title","offer_id":44041334095958,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/6296\/4822\/files\/05.webp?v=1780290699","url":"https:\/\/insigrareports.com\/products\/insigra-website-revenue-performance-control-dashboard-2026","provider":"Insigra Reports","version":"1.0","type":"link"}