{"product_id":"digital-marketing-budget-roi-model-excel-pptx","title":"Digital Marketing Budget \u0026 ROI Model (Excel + PPTX)","description":"\u003c!-- ============================================================= INSIGRA REPORTS · Digital Marketing Budget \u0026 ROI Model 2026 Product page block — paste into Shopify product description ============================================================= --\u003e\u003cstyle\u003e.pd-wrap, .pd-wrap * { box-sizing: border-box; margin: 0; padding: 0; }.pd-wrap { font-family: 'Inter', sans-serif; color: #0e1318; max-width: 100%; font-size: 15px; line-height: 1.75;}\/* HERO *\/.pd-hero { margin-bottom: 36px; }.pd-badge { font-family: 'Inter', sans-serif; font-size: 11px; letter-spacing: 0.1em; text-transform: uppercase; color: #475569; font-weight: 600; margin-bottom: 16px; display: block;}.pd-h1 { font-family: 'IBM Plex Sans', sans-serif; font-size: clamp(24px, 3.5vw, 32px); font-weight: 700; color: #0e1318; line-height: 1.15; letter-spacing: -0.025em; margin-bottom: 12px;}.pd-hero-sub { font-size: 15px; color: #475569; line-height: 1.75; max-width: 720px;}\/* STATS — navy block *\/.pd-stats { background: #1e3a8a; padding: 40px 28px; display: grid; grid-template-columns: repeat(3, 1fr); align-items: center; margin-bottom: 56px;}.pd-stat { text-align: center; padding: 4px 8px; }.pd-stat + .pd-stat { border-left: 1px solid rgba(255,255,255,0.18); }.pd-stat-n { font-family: 'IBM Plex Sans', sans-serif; font-size: 38px; font-weight: 700; color: #ffffff; line-height: 1; margin-bottom: 12px; letter-spacing: -0.03em;}.pd-stat-l { font-size: 10px; color: rgba(255,255,255,0.72); text-transform: uppercase; letter-spacing: 0.14em; font-weight: 600;}\/* SECTIONS *\/.pd-sec { margin-bottom: 56px; }.pd-ey { font-family: 'Inter', sans-serif; font-size: 11px; letter-spacing: 0.1em; text-transform: uppercase; color: #475569; font-weight: 600; margin-bottom: 14px; display: block;}.pd-h2 { font-family: 'IBM Plex Sans', sans-serif; font-size: 24px; font-weight: 700; color: #0e1318; margin-bottom: 14px; letter-spacing: -0.02em; line-height: 1.25;}.pd-body { font-size: 15px; color: #475569; line-height: 1.8; }.pd-divider { border: none; border-top: 1px solid #e5e7eb; margin: 48px 0; }\/* POSITIONING — padded card *\/.pd-position { background: #f8fafc; padding: 32px 28px; margin-bottom: 56px; border-left: 3px solid #1e3a8a;}.pd-position p { font-family: 'IBM Plex Sans', sans-serif; font-size: 18px; font-weight: 600; color: #0e1318; line-height: 1.5; margin-bottom: 12px; letter-spacing: -0.015em;}.pd-position p:last-child { margin-bottom: 0; }.pd-position p.pd-position-sub { font-family: 'Inter', sans-serif; font-size: 14.5px; font-weight: 400; color: #475569; line-height: 1.75; letter-spacing: 0;}.pd-position span { color: #1e3a8a; font-weight: 700; }\/* PERSONAS *\/.pd-personas { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; margin-top: 24px; border-top: 1px solid #e5e7eb;}.pd-persona { font-family: 'IBM Plex Sans', sans-serif; font-size: 14px; font-weight: 600; color: #0e1318; padding: 14px 14px 14px 0; border-bottom: 1px solid #e5e7eb; line-height: 1.4;}\/* PROBLEM — padded card *\/.pd-problem { background: #f8fafc; padding: 32px 28px; margin-top: 20px;}.pd-problem p { font-size: 15px; color: #475569; line-height: 1.8; margin-bottom: 20px;}.pd-plist { list-style: none; }.pd-plist li { font-size: 14.5px; color: #0e1318; line-height: 1.55; padding: 11px 0; border-bottom: 1px solid #e5e7eb; font-weight: 500;}.pd-plist li:last-child { border-bottom: none; }\/* FLOW — phases *\/.pd-flow { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; margin-top: 24px;}.pd-flow-step { background: #f8fafc; padding: 22px 22px;}.pd-flow-step-n { font-family: 'IBM Plex Sans', sans-serif; font-size: 10.5px; font-weight: 700; color: #1e3a8a; letter-spacing: 0.1em; margin-bottom: 8px; text-transform: uppercase;}.pd-flow-step-t { font-family: 'IBM Plex Sans', sans-serif; font-size: 15px; font-weight: 700; color: #0e1318; line-height: 1.3; letter-spacing: -0.01em; margin-bottom: 6px;}.pd-flow-step-d { font-size: 13px; color: #475569; line-height: 1.6;}\/* MODULES *\/.pd-modules { display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px; margin-top: 24px;}.pd-module { background: #ffffff; border: 1px solid #e5e7eb;}.pd-module-h { background: #f8fafc; padding: 20px 24px 16px; border-bottom: 1px solid #e5e7eb;}.pd-module-n { font-family: 'IBM Plex Sans', sans-serif; font-size: 10.5px; font-weight: 700; color: #1e3a8a; letter-spacing: 0.1em; margin-bottom: 6px; display: block; text-transform: uppercase;}.pd-module-t { font-family: 'IBM Plex Sans', sans-serif; font-size: 16px; font-weight: 700; color: #0e1318; line-height: 1.3; letter-spacing: -0.01em;}.pd-module-b { padding: 12px 24px 18px;}.pd-file { font-size: 14px; color: #475569; padding: 7px 0; line-height: 1.55; border-bottom: 1px solid #e5e7eb;}.pd-file:last-child { border-bottom: none; }\/* FORMATS *\/.pd-formats-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; margin-top: 24px;}.pd-format { background: #f8fafc; padding: 20px 22px; text-align: left;}.pd-format-tag { font-family: 'IBM Plex Sans', sans-serif; font-size: 10.5px; font-weight: 700; color: #1e3a8a; letter-spacing: 0.1em; margin-bottom: 6px; text-transform: uppercase;}.pd-format-t { font-family: 'IBM Plex Sans', sans-serif; font-size: 14.5px; font-weight: 700; color: #0e1318; line-height: 1.3; margin-bottom: 4px;}.pd-format-d { font-size: 13px; color: #475569; line-height: 1.55;}\/* BENCHMARKS — data grid *\/.pd-bench { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; margin-top: 24px;}.pd-bench-card { background: #f8fafc; padding: 24px 22px;}.pd-bench-n { font-family: 'IBM Plex Sans', sans-serif; font-size: 24px; font-weight: 700; color: #1e3a8a; letter-spacing: -0.03em; line-height: 1; margin-bottom: 10px; display: block;}.pd-bench-d { font-size: 13px; color: #0e1318; line-height: 1.55; font-weight: 500; margin-bottom: 6px;}.pd-bench-s { font-size: 11px; color: #475569; line-height: 1.55;}\/* KEY OUTPUTS *\/.pd-outputs { display: grid; grid-template-columns: repeat(2, 1fr); gap: 0 36px; margin-top: 20px;}.pd-output { padding: 12px 0; font-size: 14px; color: #0e1318; line-height: 1.55; font-weight: 500; border-bottom: 1px solid #e5e7eb;}\/* FOR \/ NOT FOR *\/.pd-for { display: grid; grid-template-columns: 1fr 1fr; gap: 0; margin-top: 24px; }.pd-for-y, .pd-for-n { background: #f8fafc; padding: 28px 28px;}.pd-for-y { border-right: 1px solid #e5e7eb; }.pd-for-t { font-family: 'IBM Plex Sans', sans-serif; font-size: 11px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; margin-bottom: 18px;}.pd-for-y .pd-for-t { color: #1e3a8a; }.pd-for-n .pd-for-t { color: #475569; }.pd-flist { list-style: none; }.pd-flist li { font-size: 14px; line-height: 1.65; padding: 11px 0; border-bottom: 1px solid #e5e7eb;}.pd-flist li:last-child { border-bottom: none; }.pd-flist.yes li { color: #0e1318; font-weight: 500; }.pd-flist.no li { color: #475569; }\/* OUTCOMES *\/.pd-outcomes { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; margin-top: 24px; }.pd-out { background: #f8fafc; padding: 28px 24px; display: flex; flex-direction: column; gap: 9px;}.pd-out-num { font-family: 'IBM Plex Sans', sans-serif; font-size: 10.5px; font-weight: 700; color: #1e3a8a; letter-spacing: 0.1em;}.pd-out-t { font-family: 'IBM Plex Sans', sans-serif; font-size: 16px; font-weight: 700; color: #0e1318; line-height: 1.3; letter-spacing: -0.01em;}.pd-out-d { font-size: 14px; color: #475569; line-height: 1.7; }\/* FAQ — native details\/summary *\/.pd-faq { border-top: 1px solid #e5e7eb; margin-top: 20px; }.pd-faq-item { border-bottom: 1px solid #e5e7eb;}.pd-faq-q { padding: 20px 40px 20px 0; font-family: 'IBM Plex Sans', sans-serif; font-size: 15px; font-weight: 700; color: #0e1318; cursor: pointer; line-height: 1.4; position: relative; list-style: none;}.pd-faq-q::-webkit-details-marker { display: none; }.pd-faq-q::marker { display: none; }.pd-faq-q::after { content: '+'; position: absolute; right: 0; top: 18px; font-size: 22px; font-weight: 400; color: #475569; line-height: 1;}.pd-faq-item[open] .pd-faq-q::after { content: '−'; color: #1e3a8a;}.pd-faq-a { padding: 0 0 20px; font-size: 14px; color: #475569; line-height: 1.8;}\/* MOBILE *\/@media (max-width: 680px) { .pd-wrap { font-size: 15px; } .pd-h1 { font-size: 22px; } .pd-hero-sub { font-size: 14.5px; } .pd-stats { grid-template-columns: repeat(3, 1fr); padding: 24px 14px; } .pd-stat { padding: 12px 6px; } .pd-stat-n { font-size: 26px; } .pd-sec { margin-bottom: 40px; } .pd-h2 { font-size: 20px; } .pd-body { font-size: 14.5px; } .pd-position { padding: 24px 20px; margin-bottom: 40px; } .pd-position p { font-size: 16px; } .pd-position p.pd-position-sub { font-size: 14px; } .pd-personas { grid-template-columns: 1fr 1fr; } .pd-problem { padding: 24px 20px; } .pd-plist li { font-size: 13.5px; } .pd-flow { grid-template-columns: 1fr 1fr; gap: 10px; } .pd-flow-step { padding: 20px 18px; } .pd-flow-step-t { font-size: 14.5px; } .pd-modules { grid-template-columns: 1fr; } .pd-module-h { padding: 20px 20px 14px; } .pd-module-b { padding: 8px 20px 16px; } .pd-file { font-size: 13px; } .pd-formats-grid { grid-template-columns: 1fr; } .pd-format { padding: 20px 22px; } .pd-bench { grid-template-columns: 1fr 1fr; gap: 10px; } .pd-bench-card { padding: 20px 18px; } .pd-bench-n { font-size: 20px; } .pd-outputs { grid-template-columns: 1fr; gap: 0; } .pd-for { grid-template-columns: 1fr; } .pd-for-y, .pd-for-n { padding: 24px 20px; } .pd-for-y { border-right: none; border-bottom: 1px solid #e5e7eb; } .pd-outcomes { grid-template-columns: 1fr; } .pd-out { padding: 24px 20px; } .pd-divider { margin: 36px 0; } .pd-faq-q { font-size: 14.5px; padding: 18px 36px 18px 0; } .pd-faq-q::after { top: 16px; } .pd-faq-a { font-size: 13.5px; padding-bottom: 18px; }}\u003c\/style\u003e\u003cdiv class=\"pd-wrap\"\u003e\n\u003c!-- HERO --\u003e\u003cdiv class=\"pd-hero\"\u003e\n\u003cspan class=\"pd-badge\"\u003eDigital Marketing Finance Model · 2026\u003c\/span\u003e\u003ch1 class=\"pd-h1\"\u003eInsigra™ Digital Marketing Budget \u0026amp;\u003cbr\u003eROI Model 2026\u003c\/h1\u003e\n\u003cp class=\"pd-hero-sub\"\u003eA benchmark-grounded digital marketing budget model with ROI tracking, channel allocation, and board-ready reporting. Excel + PPTX built for CMOs, founders, and marketing finance teams who need to defend every line of marketing spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- STATS --\u003e\u003cdiv class=\"pd-stats\"\u003e\n\u003cdiv class=\"pd-stat\"\u003e\n\u003cdiv class=\"pd-stat-n\"\u003e7\u003c\/div\u003e\n\u003cdiv class=\"pd-stat-l\"\u003eDeliverable Files\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-stat\"\u003e\n\u003cdiv class=\"pd-stat-n\"\u003e6\u003c\/div\u003e\n\u003cdiv class=\"pd-stat-l\"\u003ePlanning Modules\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-stat\"\u003e\n\u003cdiv class=\"pd-stat-n\"\u003e24\u003c\/div\u003e\n\u003cdiv class=\"pd-stat-l\"\u003eMonth Projection\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- POSITIONING --\u003e\u003cdiv class=\"pd-position\"\u003e\n\u003cp\u003eMarketing budgets are set as a \u003cspan\u003e% of revenue.\u003c\/span\u003e The channel ROI logic underneath is missing.\u003c\/p\u003e\n\u003cp class=\"pd-position-sub\"\u003eThis model reverses that — starting from channel economics and deriving the budget required to hit revenue targets. Built for Series A–C companies and mid-market enterprises where the CFO is involved in marketing decisions and needs ROI justification, not activity reports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- DESIGNED FOR --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eDesigned For\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eWho Uses This Model\u003c\/h2\u003e\n\u003cp class=\"pd-body\"\u003eFor marketing and finance leaders who need to build a budget defensible to the CFO and the board — backed by channel-level economics, not last year plus a percentage.\u003c\/p\u003e\n\u003cdiv class=\"pd-personas\"\u003e\n\u003cdiv class=\"pd-persona\"\u003eCMOs \u0026amp; VP Marketing\u003c\/div\u003e\n\u003cdiv class=\"pd-persona\"\u003eFounders \u0026amp; CEOs\u003c\/div\u003e\n\u003cdiv class=\"pd-persona\"\u003eCFOs \u0026amp; Finance Heads\u003c\/div\u003e\n\u003cdiv class=\"pd-persona\"\u003eSeries A–C Funded Companies\u003c\/div\u003e\n\u003cdiv class=\"pd-persona\"\u003eMid-Market Enterprises\u003c\/div\u003e\n\u003cdiv class=\"pd-persona\"\u003eB2B SaaS \u0026amp; D2C Marketing Leaders\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-divider\"\u003e\n\u003c!-- THE PROBLEM --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eThe Problem\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eWhy Standard Budget Templates Fail at Board Level\u003c\/h2\u003e\n\u003cdiv class=\"pd-problem\"\u003e\n\u003cp\u003eMost marketing budget templates are built on stale CPM, CPC, and CPL assumptions with no channel ROI logic underneath. CMOs end up either pulling numbers from outdated templates that inflate budgets, or rebuilding the model from scratch every planning cycle.\u003c\/p\u003e\n\u003cul class=\"pd-plist\"\u003e\n\u003cli\u003eBudget set as % of revenue with no channel ROI justification\u003c\/li\u003e\n\u003cli\u003eCPM and CPC benchmarks not refreshed for current market rates\u003c\/li\u003e\n\u003cli\u003eMarketing as % of revenue ratios skewed by US-scale unit economics\u003c\/li\u003e\n\u003cli\u003eB2B SaaS CAC ranges inflate budget expectations without sector context\u003c\/li\u003e\n\u003cli\u003eNo structured CFO-grade marketing P\u0026amp;L logic in standard templates\u003c\/li\u003e\n\u003cli\u003eNo scenario modeling — base, aggressive, conservative — before commit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-divider\"\u003e\n\u003c!-- FLOW --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eHow It Works\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eFrom Revenue Target to Board P\u0026amp;L in Four Steps\u003c\/h2\u003e\n\u003cp class=\"pd-body\"\u003eThe model starts with the revenue goal and works backward — channel economics, ROI allocation, board output — so every line in the budget ties to a benchmark.\u003c\/p\u003e\n\u003cdiv class=\"pd-flow\"\u003e\n\u003cdiv class=\"pd-flow-step\"\u003e\n\u003cdiv class=\"pd-flow-step-n\"\u003eStep 01\u003c\/div\u003e\n\u003cdiv class=\"pd-flow-step-t\"\u003eRevenue Target\u003c\/div\u003e\n\u003cdiv class=\"pd-flow-step-d\"\u003eDefine revenue and growth goals across a 24-month horizon.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-flow-step\"\u003e\n\u003cdiv class=\"pd-flow-step-n\"\u003eStep 02\u003c\/div\u003e\n\u003cdiv class=\"pd-flow-step-t\"\u003eChannel Economics\u003c\/div\u003e\n\u003cdiv class=\"pd-flow-step-d\"\u003eApply CPC, CPM, CPL, and CAC benchmarks by sector.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-flow-step\"\u003e\n\u003cdiv class=\"pd-flow-step-n\"\u003eStep 03\u003c\/div\u003e\n\u003cdiv class=\"pd-flow-step-t\"\u003eROI Allocation\u003c\/div\u003e\n\u003cdiv class=\"pd-flow-step-d\"\u003eOptimizer ranks channels by ROI and allocates budget against priority.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-flow-step\"\u003e\n\u003cdiv class=\"pd-flow-step-n\"\u003eStep 04\u003c\/div\u003e\n\u003cdiv class=\"pd-flow-step-t\"\u003eBoard Output\u003c\/div\u003e\n\u003cdiv class=\"pd-flow-step-d\"\u003e24-month marketing P\u0026amp;L forecast and investor-ready deck output.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-divider\"\u003e\n\u003c!-- WHAT YOU RECEIVE --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eComplete System\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eWhat You Receive\u003c\/h2\u003e\n\u003cp class=\"pd-body\"\u003eFour modules covering the planning, allocation, tracking, and reporting workflow — packaged with benchmark data and a board reporting deck template.\u003c\/p\u003e\n\u003cdiv class=\"pd-modules\"\u003e\n\u003cdiv class=\"pd-module\"\u003e\n\u003cdiv class=\"pd-module-h\"\u003e\n\u003cspan class=\"pd-module-n\"\u003eModule 01 · For CMOs\u003c\/span\u003e\u003cdiv class=\"pd-module-t\"\u003eChannel ROI \u0026amp; Allocation Engine\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module-b\"\u003e\n\u003cdiv class=\"pd-file\"\u003eChannel ROI model: Google, Meta, SEO, email, events\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eBenchmarked CPC, CPM, CPL by channel and sector\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eBudget allocation optimizer with ROI-ranked priorities\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eBoard-ready 24-month marketing P\u0026amp;L forecast\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module\"\u003e\n\u003cdiv class=\"pd-module-h\"\u003e\n\u003cspan class=\"pd-module-n\"\u003eModule 02 · For Founders\u003c\/span\u003e\u003cdiv class=\"pd-module-t\"\u003eStrategic Planning Layer\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module-b\"\u003e\n\u003cdiv class=\"pd-file\"\u003eMarketing budget as % of revenue — sector benchmarks\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eCAC by channel for B2B and B2C markets\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eLTV:CAC ratio tracking with reallocation triggers\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eInvestor-ready marketing efficiency slide deck\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module\"\u003e\n\u003cdiv class=\"pd-module-h\"\u003e\n\u003cspan class=\"pd-module-n\"\u003eModule 03 · For Finance\u003c\/span\u003e\u003cdiv class=\"pd-module-t\"\u003eTracking \u0026amp; Variance System\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module-b\"\u003e\n\u003cdiv class=\"pd-file\"\u003eMonthly marketing spend tracker: actuals vs budget\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eVariance analysis with root cause categories\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eMarketing ROI summary for QBR and board decks\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eScenario modelling: base, aggressive, conservative\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module\"\u003e\n\u003cdiv class=\"pd-module-h\"\u003e\n\u003cspan class=\"pd-module-n\"\u003eModule 04 · For the Board\u003c\/span\u003e\u003cdiv class=\"pd-module-t\"\u003eReporting Deck \u0026amp; Data Reference\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-module-b\"\u003e\n\u003cdiv class=\"pd-file\"\u003ePre-built PPTX board reporting deck template\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003e24-month marketing P\u0026amp;L forecast slides\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eBenchmark data reference (PDF)\u003c\/div\u003e\n\u003cdiv class=\"pd-file\"\u003eQBR-ready output formats\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-divider\"\u003e\n\u003c!-- FORMATS --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eFormat\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eWhat's In the Download\u003c\/h2\u003e\n\u003cp class=\"pd-body\"\u003eSeven files delivered together. Both filled example and blank template versions of the Excel model included.\u003c\/p\u003e\n\u003cdiv class=\"pd-formats-grid\"\u003e\n\u003cdiv class=\"pd-format\"\u003e\n\u003cdiv class=\"pd-format-tag\"\u003eXLSX\u003c\/div\u003e\n\u003cdiv class=\"pd-format-t\"\u003eBudget \u0026amp; ROI Model\u003c\/div\u003e\n\u003cdiv class=\"pd-format-d\"\u003eFull Excel model — Example + Blank pair with benchmark data.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-format\"\u003e\n\u003cdiv class=\"pd-format-tag\"\u003ePPTX\u003c\/div\u003e\n\u003cdiv class=\"pd-format-t\"\u003eBoard Reporting Deck\u003c\/div\u003e\n\u003cdiv class=\"pd-format-d\"\u003ePre-built investor and board-format presentation template.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-format\"\u003e\n\u003cdiv class=\"pd-format-tag\"\u003ePDF\u003c\/div\u003e\n\u003cdiv class=\"pd-format-t\"\u003eBenchmark Data Reference\u003c\/div\u003e\n\u003cdiv class=\"pd-format-d\"\u003eCPC, CPM, CPL, and CAC reference data by sector.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-divider\"\u003e\n\u003c!-- BENCHMARKS --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eBenchmark Data\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eThe Data Built Into This Model\u003c\/h2\u003e\n\u003cp class=\"pd-body\"\u003eEvery channel allocation and CAC calculation in the model is grounded in sourced benchmark data. The six benchmark ranges below are built into the planning logic.\u003c\/p\u003e\n\u003cdiv class=\"pd-bench\"\u003e\n\u003cdiv class=\"pd-bench-card\"\u003e\n\u003cspan class=\"pd-bench-n\"\u003e₹18–42\u003c\/span\u003e\u003cdiv class=\"pd-bench-d\"\u003eB2B Google Search CPC range by sector\u003c\/div\u003e\n\u003cdiv class=\"pd-bench-s\"\u003eGoogle Ads benchmarks, Wordstream data\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-bench-card\"\u003e\n\u003cspan class=\"pd-bench-n\"\u003e₹180–520\u003c\/span\u003e\u003cdiv class=\"pd-bench-d\"\u003eB2B CPL range across paid and organic channels\u003c\/div\u003e\n\u003cdiv class=\"pd-bench-s\"\u003eInsigra marketing benchmark analysis\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-bench-card\"\u003e\n\u003cspan class=\"pd-bench-n\"\u003e3–8%\u003c\/span\u003e\u003cdiv class=\"pd-bench-d\"\u003eMarketing budget as % of revenue — tech sector\u003c\/div\u003e\n\u003cdiv class=\"pd-bench-s\"\u003eStartup surveys, Bessemer data\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-bench-card\"\u003e\n\u003cspan class=\"pd-bench-n\"\u003e₹2,400–8,900\u003c\/span\u003e\u003cdiv class=\"pd-bench-d\"\u003eB2B SaaS CAC range by acquisition channel\u003c\/div\u003e\n\u003cdiv class=\"pd-bench-s\"\u003eInsigra CAC Benchmark Report 2026\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-bench-card\"\u003e\n\u003cspan class=\"pd-bench-n\"\u003e24 Months\u003c\/span\u003e\u003cdiv class=\"pd-bench-d\"\u003eRolling forecast horizon with monthly actuals\u003c\/div\u003e\n\u003cdiv class=\"pd-bench-s\"\u003eBuilt into the model — no additional setup\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-bench-card\"\u003e\n\u003cspan class=\"pd-bench-n\"\u003e7 Files\u003c\/span\u003e\u003cdiv class=\"pd-bench-d\"\u003eExcel model, PPTX deck, and PDF data reference\u003c\/div\u003e\n\u003cdiv class=\"pd-bench-s\"\u003eInstant download — all files delivered together\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-divider\"\u003e\n\u003c!-- FOR \/ NOT FOR --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eQualification\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eIs This Right For You?\u003c\/h2\u003e\n\u003cdiv class=\"pd-for\"\u003e\n\u003cdiv class=\"pd-for-y\"\u003e\n\u003cdiv class=\"pd-for-t\"\u003eThis Model Is For\u003c\/div\u003e\n\u003cul class=\"pd-flist yes\"\u003e\n\u003cli\u003eCMOs and VPs Marketing building defensible budgets\u003c\/li\u003e\n\u003cli\u003eFounders and CEOs justifying marketing spend to investors\u003c\/li\u003e\n\u003cli\u003eCFOs and Finance Heads reviewing marketing ROI\u003c\/li\u003e\n\u003cli\u003eSeries A–C funded companies with structured planning cycles\u003c\/li\u003e\n\u003cli\u003eMid-market enterprises with multi-channel marketing operations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-for-n\"\u003e\n\u003cdiv class=\"pd-for-t\"\u003eNot Suitable For\u003c\/div\u003e\n\u003cul class=\"pd-flist no\"\u003e\n\u003cli\u003eEarly-stage startups with no revenue baseline or channel data\u003c\/li\u003e\n\u003cli\u003eTeams seeking a live campaign management tool\u003c\/li\u003e\n\u003cli\u003eBusinesses spending under ₹50K\/month on digital marketing\u003c\/li\u003e\n\u003cli\u003eCompanies looking for AI automation or live API integrations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-divider\"\u003e\n\u003c!-- OUTCOMES --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eOutcomes\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eWhat This Enables\u003c\/h2\u003e\n\u003cdiv class=\"pd-outcomes\"\u003e\n\u003cdiv class=\"pd-out\"\u003e\n\u003cdiv class=\"pd-out-num\"\u003e01\u003c\/div\u003e\n\u003cdiv class=\"pd-out-t\"\u003eBenchmarked Budget Logic\u003c\/div\u003e\n\u003cdiv class=\"pd-out-d\"\u003eEvery CPC, CPL, and CAC assumption grounded in sourced data. Defensible at finance review and board level.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-out\"\u003e\n\u003cdiv class=\"pd-out-num\"\u003e02\u003c\/div\u003e\n\u003cdiv class=\"pd-out-t\"\u003eCFO-Grade Marketing Math\u003c\/div\u003e\n\u003cdiv class=\"pd-out-d\"\u003eChannel economics drive the budget, not the other way around. Marketing as a financial function, not a cost line.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-out\"\u003e\n\u003cdiv class=\"pd-out-num\"\u003e03\u003c\/div\u003e\n\u003cdiv class=\"pd-out-t\"\u003e24-Month Board P\u0026amp;L\u003c\/div\u003e\n\u003cdiv class=\"pd-out-d\"\u003eInvestor-ready marketing forecast and reporting deck — one file, ready for QBR and board cycles.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-divider\"\u003e\n\u003c!-- FAQ --\u003e\u003cdiv class=\"pd-sec\"\u003e\n\u003cspan class=\"pd-ey\"\u003eCommon Questions\u003c\/span\u003e\u003ch2 class=\"pd-h2\"\u003eFrequently Asked\u003c\/h2\u003e\n\u003cdiv class=\"pd-faq\"\u003e\n\u003cdetails open=\"\" class=\"pd-faq-item\"\u003e\u003csummary class=\"pd-faq-q\"\u003eWhat files are included in the download?\u003c\/summary\u003e\u003cdiv class=\"pd-faq-a\"\u003eSeven files delivered together: the Excel Budget \u0026amp; ROI Model (filled example + blank template), the PPTX Board Reporting Deck, the PDF Benchmark Data reference, the Quick Start Guide, and the 24-month P\u0026amp;L forecast template. All files are fully editable.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails class=\"pd-faq-item\"\u003e\u003csummary class=\"pd-faq-q\"\u003eIs this for B2B, B2C, or both?\u003c\/summary\u003e\u003cdiv class=\"pd-faq-a\"\u003eBoth. The CAC, CPC, and CPL benchmarks include separate ranges for B2B and B2C\/D2C, and the channel allocation engine supports both business models. The same model serves a B2B SaaS company at $5M ARR and a D2C brand with ₹5L+ monthly spend.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails class=\"pd-faq-item\"\u003e\u003csummary class=\"pd-faq-q\"\u003eHow current is the benchmark data?\u003c\/summary\u003e\u003cdiv class=\"pd-faq-a\"\u003eAll benchmark data in the 2026 edition is built from data sources updated through Q4 2025 and early 2026 — including Google Ads, Wordstream, Bessemer, and Insigra's own CAC benchmark analysis. Sources are cited in the PDF data reference.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails class=\"pd-faq-item\"\u003e\u003csummary class=\"pd-faq-q\"\u003eCan I customize the model for my industry?\u003c\/summary\u003e\u003cdiv class=\"pd-faq-a\"\u003eYes. The Excel model is fully editable. Every benchmark range, channel weighting, and conversion assumption can be overridden with your own data. The default values provide a defensible starting point; you replace them as your own channel data accumulates.\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Insigra Reports","offers":[{"title":"Default Title","offer_id":44047713730646,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/6296\/4822\/files\/08.webp?v=1780290700","url":"https:\/\/insigrareports.com\/products\/digital-marketing-budget-roi-model-excel-pptx","provider":"Insigra Reports","version":"1.0","type":"link"}